In 2015, Chinese enterprises will face what kind of difficulties and opportunities

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One, small and medium-sized real estate enterprises will start the wave of closure

After the baptism of the next 3 to 5 years, 80% of China's real estate enterprises will disappear, a large number of middle and senior managers will face the change of profession, and the whole industry will decline in income. Construction companies will also decrease, and the profession of construction workers will face a surplus.

Two, the wave of manufacturing closures will intensify

While the people. The currency will be moderately depreciated, but this can only save the ability to innovate, can be transformed to the industry chain in the high-end enterprises. A large number of "three to a complement" enterprises, the day will be more and more difficult. Such as the refrigerator market, is undoubtedly the most depressed area of the home appliance industry in 2014. This depression not only reflects the decline in market shipments and consumer purchasing power, more importantly, some of the third-line refrigerator enterprises closed down and some second-line refrigerator enterprises dying struggle.

Three, real estate does not work

Around the house related industries are overcapacity, such as cement, iron and steel (including coal for steelmaking), glass, building materials, furniture, etc., small and medium-sized enterprises in these industries, continue to face a brutal elimination of the war. Trade related to these industries (such as steel trade, coal trade) enterprises, hypermarkets and the like, will also struggle in pain. It is reported that the real estate industry, with nearly 600 million square meters of inventory for sale at this stage, is already facing overcapacity. The huge total social inventory to the real estate enterprises to bring the pressure is more violent than imagined.

Four, Internet finance is coming

Traditional financial companies will be very difficult, right? In fact, not necessarily, at least not in 2015. Traditional financial enterprises, including banks, trusts and so on, there is a "moat" protection, license is their talisman, prevent financial risks can also become a talisman. 2015 is the most dangerous, but the Internet finance itself. On the one hand, the growth of mobile Internet users began to enter a bottleneck, on the other hand, the changes in the capital side and the bubble in the industry have brought new changes. What's more, Internet finance is a private enterprise, is an intruder, barbarians, so the least protection. 2015, a large number of deaths, will be P2P and other enterprises, rather than small and medium-sized banks.

Fifth, the mobile Internet bubble is likely to burst

With the slowdown in user growth, the mobile Internet bubble will likely burst. A large number of no profit model, or model too far ahead of the enterprise, will face the "bed head of gold" embarrassing situation, if there is no new investment in, can only be acquired or bankruptcy.

Six, foreign exchange opportunities and challenges for small and medium-sized

In the foreign exchange market, small and medium-sized planing food, may be a night of riches, may also be a night of sudden death. The foreign exchange market winds and waves, constantly flying out of the black swan. The Swiss franc appreciation that night, so that many small and medium-sized financial enterprises in Europe and the United States burst.

Seven, maritime enterprises continue to have a hard time.

Since the maritime industry is capital, technology is very intensive industry, but also high investment, high-risk industries, its assets, technical characteristics of the decision of the asset restructuring cycle is long, slow elimination of backward production capacity. In the case of backward production capacity inundating the market, the industry's downturn in the situation is difficult to change. The financial crisis will lead to major changes in the pattern of international trade, which will make the global shipping industry enter a period of structural adjustment. Backward capacity will eventually be eliminated, along with this process, maritime enterprises will appear large-scale mergers and acquisitions and integration and reorganization, the global shipping market will form a monopoly competition pattern.

Eight, low oil prices will knock down many lack of competitiveness of the new energy enterprises.

In the oil prices continue to fall, the related energy costs are greatly reduced in the context of nuclear energy, wind power and solar energy and other new energy industry is facing a major test.