Traditional Culture Encyclopedia - Traditional culture - Under the impact of new energy, in addition to direct discounts, what other oil station marketing can retain customers?
Under the impact of new energy, in addition to direct discounts, what other oil station marketing can retain customers?
1. charging service: providing safe, easy-to-use and efficient charging service for electric vehicles can increase the diversity of gas station services and increase customer stickiness.
2. Sales of charging accessories: For example, sales of charging cables, chargers and other accessories related to electric vehicle charging are convenient for customers to use, and can also bring some sales revenue.
3. Bicycle * * * service: it can provide customers with * * * bicycles and other modes of travel, making the gas station a multi-functional service site.
4. Express service: provide express service for customers, which is convenient for customers to solve the express demand while using the car and charging.
5. Interactive activities: The oil station can organize some theme activities related to car charging, such as free charging, to attract customers to the store and improve the visibility of the store.
6. Membership service: establish a membership system to provide customers with more professional charging services and provide incentives to retain loyal customers.
To sum up, in addition to direct discounts, gas stations also need to provide services related to new energy vehicles to attract customers to the store and improve the visibility of the store. At the same time, gas stations should also carry out corresponding services according to geographical location, customer group characteristics and other factors to increase customer experience and loyalty.
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