Traditional Culture Encyclopedia - Traditional culture - What risks and challenges may alcohol channel innovation face under the background of mobile Internet?
What risks and challenges may alcohol channel innovation face under the background of mobile Internet?
Market competition risk and technical risk.
1. Market competition risk: With the popularity of mobile Internet, the competition in the wine market is becoming increasingly fierce. The new liquor channel needs to face the competition from traditional channels and other emerging channels, and will lose its competitiveness because of the changes in market demand.
2. Technical risk: The technology in the field of mobile Internet is developing rapidly, and new wine channels need to constantly update and improve technology to maintain competitiveness. Otherwise, it will be replaced by competitors with more advanced technology.
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