Traditional Culture Encyclopedia - Traditional culture - What is the process of news reporting, please?
What is the process of news reporting, please?
Event-based news:
I.? Review whether the event requires the Publicity Department to arrange a reporter
Based on the brief description of the event to determine whether the event is an important activity. Important activities generally refer to the school and foreign units in the area of cooperation and exchanges, science and technology, talent cultivation activities and the whole school is carrying out the big matters (such as teaching assessment, party building excellence, etc.), or a school leader to participate in the featured activities.
Two. Check whether the application form is filled out accurately
1. The name of the activity, the organizer, the time of the activity, the location of the activity is specific and accurate.
2. Whether the brief description of the activity contains necessary information such as content, agenda, participants, etc.
3. Whether the three items of press interview requirements, implementation of the text of the manuscript, and whether or not it is confidential are clearly labeled. The news interview requirements, such as the choice of "full video", need to be handled carefully; the implementation of the text is generally provided by the organizers of major events by the Publicity Department to write.
4. The name and contact number of the organizer (contact person).
Radio and television news:
Power to run the risk of performance:
Risk ① interviews are not in-depth, resulting in inaccurate news reports, the relevant unit requirements or journalists to ask, take, card, and ask for, and broadcast paid news.
Preventive measures:
1, strengthen education, improve professional ethics and literacy.
2, establish rules and regulations to plug risky loopholes, and impose severe penalties for violating rules and regulations.
Campus news:
1, school news media interviews
Generally, each unit of the organization of the university or typical, characteristic activities can apply for interviews by the Party Committee Propaganda Department of the News Center reporter, report, other activities by the units to organize their own publicity and reporting, such as the need for publicity in the school media, you can submit an article to the party committee. The publicity department can submit articles to the publicity department.
Applications for interviews and reports by the Propaganda Department of the Party Committee shall be made according to the following procedures:
1. Declaration.
2. Audit. The News Center will determine whether to arrange for interviews and reports and the mode of reporting based on the scale and nature of the event; for news that cannot be reported, the News Center will notify the applicant and explain the reasons.
3.? Editorial review. News Center staff of the manuscript, pictures, video footage edited according to the requirements of the completion of the publicity department by the person in charge of the examination and approval of the gatekeeper. Involving the school's major events and important work of the manuscript (including pictures, videos, etc.), if necessary, must be approved by the school's competent leadership.
4.? Release. After the validation of the manuscripts released in a timely manner through the school media, the important or special news, will contact the Office of Foreign Propaganda to the social media.
Second, external news release
Each unit organizes a major or characteristic activities, or the organization of the typical significance and promotion of the value of the news, you can apply for the Publicity Department of the Party Committee Publicity Office to cooperate with the invitation of the social media to interview reports or contact the news release work.
1.? Application.
2.? Audit. After review by the Party Committee Propaganda Department, the Outreach Office will actively contact relevant news organizations outside the university according to the activities. Before the event, the Outreach Office will confirm the list of media reporters attending the event, contact information, and feedback to the organizers.
3.? Feedback. After the event news is published or broadcast in off-campus media, the Outreach Office of the Party Committee Propaganda Department will collect the outreach reports and provide timely feedback to the organizers.
4. If the unit concerned has news to be released but does not need external media to interview, it can directly contact the Publicity Office of the Party Committee Propaganda Department and send the press release with the official seal of the unit together with the electronic version to the Publicity Office, which will be responsible for liaising with the publicity office for the release of the news.
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