How can enterprises operate self-media accounts efficiently?

Since the media has been on fire for many years, enterprises have paid more and more attention to it. However, if you understand the current situation of enterprises, you will find that most enterprises are now doing self-media, which has no effect and finally goes away.

Let me sum up today, what should enterprises do from the media?

First, have a clear understanding of the goal.

Whether you are doing graphic work from the media or video from the media, you must have a clear goal; I see that some enterprises in Tik Tok are at sixes and sevens and completely unorganized.

1. User accumulation;

2. product sales;

3. spread the brand;

The content presented by the enterprise must be related to the above. You should always think about these points so as to have a clear content direction.

Second, emphasize brand personalization.

Let me give you an example. A beef production company has been doing Tik Tok for several months, and it has no effect at all. I shoot the production of beef every day to tell you how delicious this beef is; Later, I said a few words to my boss, and he suddenly woke up.

I told him: beef is for people to eat, so we must be human, change the name of the mixed voice to "XXX beef brother", and ask someone to come over and evaluate or film some beef eating methods every day, and have a distinct personality!

In a month, "Brother XXX Beef" attracted more than 200,000 fans in Tik Tok, and now the number of fans has exceeded 2 million; I opened a shop and shook it, and the sales volume was very good. This is brand personalization, and some companies have been doing it for several years and don't understand it.

Third, we should not waste a platform.

Neither graphic content nor video content can die on a platform; As the saying goes, "the east is not bright, the west is bright"; It is necessary to cover all pictures and texts from the media and videos from the media.

Some companies, saying that they are Tik Tok, specialize in Tik Tok and Aauto faster, and do not do micro-vision; This made a fatal mistake; Once the unique original content is produced, it will be released on multiple platforms; Don't be stingy, but have super execution.

Mobilize everyone to share forwarding; I wrote a boss in an article before, and he asked every employee to start from the media and spread the brand to the reward, and the effect was very good.

Fourth, establish associations.

The community must be involved. In my self-media articles, I have always emphasized engaging in community; Community is an indispensable thing to cultivate trust and loyalty; Regarding the community, we must do a good job in dry goods, activities and interaction, so that the community can last for a long time. The premise is that all channels have personal micro-signal drainage.

Think about it, is your business done here?