What is the meaning of advertising?

Advertising is to advertise widely, that is, to inform the general public of something.

As far as its meaning is concerned, advertising can be divided into broad sense and narrow sense. Broadly speaking, advertisements refer to advertisements that are not for profit, such as government announcements, notices and statements of political parties, religions, education, culture, municipalities and social groups.

In a narrow sense, advertising refers to advertising for profit, usually referring to commercial advertising or economic advertising. It is a means for industrial and commercial enterprises to spread commodity or service information to consumers or users in a paid way through advertising media. Commercial advertisements are such economic advertisements.

Advertising is different from general mass communication and publicity activities, mainly in:

1. Advertising is a communication tool, which transmits the information of a certain commodity to a group of users and consumers through the production or business organization (advertiser);

2. Advertising needs to be paid;

3. The communication activities carried out by advertisements are convincing;

4. Advertising is purposeful, planned and persistent;

Advertising is not only beneficial to advertisers, but also to the target audience, which can let users and consumers get useful information.

Extended data:

Advertising form:

Advertisements published, played, set up and posted in People's Republic of China (PRC) through newspapers, radio, television, movies, street signs, windows, printed matter, neon lights and other media or forms. Specifically including:

1, using newspapers, periodicals, books, catalogues, etc. Publish advertisements;

2, the use of radio, television, movies, videos, slides and other advertising;

3, the use of streets, squares, airports, stations, docks and other buildings or spaces set up signs, neon lights, electronic display boards, windows, light boxes, walls and other advertisements;

4. Use theaters, stadiums (gymnasiums), cultural centers, exhibition halls, hotels, restaurants, playgrounds, shopping malls and other places to set up and post advertisements inside and outside;

5. Use vehicles such as cars, boats and planes to set up, draw and post advertisements;

6. Mail all kinds of advertising materials through the post office;

7. Use gifts to advertise;

8. Use of online mail, banners, etc. For advertising, a database marketing.

9. Call center, a kind of database marketing.

10, advertising by sms and MMS, a database marketing.

1 1. Use other media and forms to publish, play, set up and post advertisements.

12, and some people use oral advertisements.

13. Spreading advertisements through SMS and MMS services, and posting advertisements in mailboxes have also been flooded recently.

Baidu encyclopedia-advertisement