What is o2o?Physical retail merchants how to build o2o

Online to offline

1. Product line enrichment.

Why is the product line rich that, because the product line rich can enhance the conversion rate, increase customer recognition of the site, drive sales, product line rich can be their own products can also be integrated products, the product must be able to support the whole system operation, a single product is difficult to realize the profitability of the early stage, can only help the whole system construction if the capital is strong can be burned up, of course if the Furniture and other unit price and profit is relatively high, you can choose a few combinations to support the entire business in gradually adding product lines.

2. physical store resources.

Physical store channel is a must have, if you do not have customers online, offline and no physical store resources, the entire system to build up the risk will be great, so the traditional industry must be realized in a region to achieve channel flattening, there are local physical store resources as a support, direct operation is the best, there is no direct store must be willing to comply with the integration of the positive with the physical store, the early stages of a city Do not need a lot, according to the size of the city 5-10 can be supported by the system.

3. Location preparation.

Because the online and offline system is very large, it is difficult to like Suning that kind of national one to start, I would recommend that the first test in a region of a city, then the choice of the early preparation of the location is very important, including the market maturity, whether the online shopping population is large enough, the degree of cooperation with the physical stores, warehousing and logistics, the team's formation, if it is a second or third-tier cities team formation cycle may be longer, to persuade the Talent return is still difficult.

4. team building.

If the traditional enterprises do not have their own e-commerce team to build a new team, then the requirements of the team will be relatively high, if there is already a do one or two years of e-commerce team needs to be the core responsible for the offline operating system and the independent website is more familiar with the talent to play, this is not a Taobao Jingdong store manager can be competent, at least a few years of experience in operating independent e-commerce sites, offline channels, warehousing, logistics, and have a deep understanding of the industry, if you can be very familiar with the industry. If the industry is very familiar with the best, but this talent is honestly difficult to find. Secondly, the technical aspects because it may be mostly open Taobao store before not design technology, so do not need a technical team, but to do this technical team is a must have, the early stage can be simple and then complex, but the core of this technology responsible person must have the experience of the architect, so that according to the business of the website and system features to design, assess the work time and cost, is the choice of the early outsourcing or independent research and development.

5. Financial preparation.

Starting capital because the foundation of each company is not the same, the required funds ranging from 2-5 million, the main difference in the system construction and member promotion, if the traditional enterprises before the electronic system has been very perfect, storage construction, but also accumulated a large number of members of the data, that the technical research and development and marketing will significantly reduce costs. In the early stages, if you need ERP, website development, CRM, physical store inventory systems, such as research and development and outsourcing costs are higher, the warehouse can be based on the product line from small to large, the promotion cost is also must be prepared.

6. Time to prepare.

I personally believe that time is also very important, on the one hand, team bonding time, system development and testing time, warehousing and logistics construction time, the business on-line time is very important to catch up with the peak season is very easy to start, business training time, including merchants and personnel training to help the relevant people to master the business process and system operation, promotion time and so on, these time can not be in a hurry, the need for integrated planning.