Traditional Culture Encyclopedia - Traditional culture - What is the difference between Google and Baidu's advertising model?

What is the difference between Google and Baidu's advertising model?

google is a traditional advertising model. It is paying money for places.

Badi uses both bidding fees and traditional advertising model.

The bidding fee is to search for a keyword in the search of the high bid in the front. For example, if you pay 5 million dollars for a Sina keyword and Sina doesn't pay for it. Then search out you in front of Sina.