Shake Shack Customer Acquisition Costs

This price refers to the cost incurred for advertising on the Jitterbug platform, which involves factors such as target demographic pack base, industry conversion rate, video quality, landing page expression, bidding price, and time period. Conversion rates and customer unit prices vary from industry to industry and from merchant to merchant, so the cost of customer acquisition will also vary.

Taking common industries such as medical beauty, oral cavity, hair transplant and so on as an example, the cost of customer acquisition in these industries is basically between 200-300 yuan per person. This price refers to the cost to be paid for acquiring customers who have the intention to fill out a form degree on the Shakeology platform. For industries with high conversion rates and customer unit prices, this customer acquisition cost is still acceptable, and even more cost-effective than some other platforms for advertising.