Traditional Culture Encyclopedia - Traditional culture - Amazon's return rate is 59%, which is more than twice that of other traditional bookstores. Why?
Amazon's return rate is 59%, which is more than twice that of other traditional bookstores. Why?
Rich choices.
Rich selectivity is the main reason why readers buy books on Amazon.
Selectivity is the biggest feature of books, and Amazon has designed a way for customers to choose books. This is convenient for customers, but profitable for Amazon. Amazon visitors look for books in the same way as they look for information in the library. There are bibliographic data in the computer database. Just enter the author, title or subject to find the information you need.
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