Brief introduction of pet store marketing planning

As we all know, under the condition of market economy, the market is the foundation of enterprises. Without market, there will be no enterprise's survival, and without market development, there will be no enterprise's development. Therefore, if we want to develop in the market, we must be good at discovering and understanding customer needs, and do everything possible to find and restore the controllable system to achieve this requirement from the aspects of product quality, sales channels, price and promotion. Strive to do a good job in distribution channels, occupy the market, form their own "product" brand in market development, establish the fundamental idea of "taking customers as the starting point", ensure "product quality", and change constantly in the ever-changing market competition. Merchants can use STP to plan marketing. I. Market Segmentation (S) Target Model of Market Simplicity-Product Diversification, Market Simplicity Due to people's increasing concern for pet health and different consumption requirements, the market segmentation of pet service industry has gradually formed. No matter in the service category or pet category, it further subdivides the services such as cleaning dog feces, pet photography, dog clothing and accessories, obedience training for pet care dogs, dog walking services, dog day care services, etc. From the perspective of income, the higher the income, the higher the requirements for the health and quality of pets. They tend to provide meticulous, in-place and high-grade pet services with high quality and good price. They pay more attention to brand awareness and brand reputation and are not sensitive to price. People with average income will comprehensively consider the price and types of pet services, while people with lower income will generally not keep pets. Whether we can give full play to the role of market segmentation depends on whether the division criteria are reasonable and effective. The difference of consumer demand is the basic standard of market segmentation. Second, choose the target market (t) Because of the high level of urban consumption, it can be seen from the questionnaire analysis that the demand of high-income people in this area is dominant. The pet service market has a large population and great development potential. The pet industry is a new industry in recent years and a symbol of people's noble spiritual and cultural life. Therefore, we choose pet owners whose income is in the middle and high level and live in the high-end community of economic business circle as the target market. Third, project positioning (p) product positioning is based on S\T, so that consumers can know that the services we provide are novel and feel fresh. Then we will make our own website, so that consumers can know our "products" better, faster and more conveniently, and can come to us for consumption. In order to make consumers feel novel, we named the store "Pet Home Service Hall", striving to create a brand-new brand of our own and establish a real pet "home". (1) brand image positioning: senior professional pet service expert; (2) Market positioning: At present, the pet service market is mainly based on pet hospital treatment, and there is still a lack of influential pet comprehensive service stores. Therefore, the service hall of Pet Jiayuan Service Hall can make use of its own advantages to enter the pet service industry as a vacancy-filled person and strive to become a professional leader in the pet service industry in the future.