Is there still a chance to enter e-commerce now (is there still a chance to enter e-commerce now, Zhihu)

The opportunity of e-commerce has come. In recent years, Tmall has reduced its investment and operating costs and released some of them. The market analysis software with an annual fee of tens of thousands is completely used for free, which improves the quality and speed of customer service. The special docking of operation gives many small hard disks many opportunities. In sugar-free drinks, Yuan Qi Forest Company uses more capital and technical force to fight thirst. In the dull noise of women's underwear, we have seen that new brands including Ibrahim have their own brands, so it is possible to open a store in glove search Tmall. At the beginning, it was not clear why business applications were rejected in the past. Now, the application platform will provide special guidance, and the required information will be docked in detail, giving you a simple template.

PPT is the most important information, which can be explained from four aspects. You don't need to find your own PPT.

On the one hand, it is the introduction of the company, which also involves the company's qualifications, such as the more sponsors, the better, the company's strength, such as factory area, professional equipment display, highlighting the level of top equipment, as well as personnel reserves and the number of companies. These are all companies. Particularly strong proof.

Second, the brand concept involves what your brand positioning is, what your biological style embodies, what your brand is, what your atmosphere is like, what age group the people in front of your brand are, what they represent, that is, what your brand can promise to consumers, such as customer after-sales service requirements, solutions within 24 hours, and so on. If you go offline to a branded physical store, an image store or a well-known store, you can also add points. If you don't, don't.

I will introduce the product according to the third aspect, mainly you, first of all, your product concept and proposition. If your product is sold in currency in the market, it will not pass 100%, so you must position your product deeply. You think that in the case of serious homogenization of standard products, the price and sales volume are what Tmall wants, and you certainly can't understand ordinary sweaters. What is your understanding of it, is it deep enough, and is it positioned around your brand?

The fourth aspect of operational planning is actually. You have to express that you can run this store well. If you are a high-quality manufacturer, you must have the ability to plan the operation of the team with high quality. Tmall sets the traffic, but he is also wandering. If you can join the operation and get a strategic flow, then this is also a plus item, such as self-media promotion planning, faster promotion planning of Tik Tok Aauto, store promotion planning and your sales target, annual store demolition rhythm, and operation planning for the next two years. Remember that your product operation objectives must meet your market capacity, don't scribble and don't listen to others.

How to write high, will be rejected faster. To sum up, company introduction, brand output, product introduction and operation planning are indispensable, so that the details are lost. What sections are needed? They need to be handed over to Tmall as soon as possible before they can go offline as soon as possible.