Traditional Culture Encyclopedia - Traditional culture - How is the development prospect of daily chemical publicity and advertising?

How is the development prospect of daily chemical publicity and advertising?

I, the definition of daily chemical publicity advertising daily chemical publicity advertising is a certain product labels, packaging and other product appearance (including its labels, bags, boxes, bottles, boxes, buckets, cups, caps, and even the shape itself), for other categories of commodities or services to advertise the form of advertising, through the market distribution channels of the commodity itself, so that the advertising message attached to the target audience to reach the precise. The biggest difference between daily chemical publicity advertisement and other advertisements is that this kind of advertisement does not rely on any third-party media such as newspaper, radio, television, internet, etc., which means that it hardly consumes any additional energy, does not need to establish special distribution channels, does not bring any environmental pollution, and even improves the environmental pollution; moreover, since the potential users of daily chemical publicity advertisement and the users of the carrier goods are highly coincident with each other, so this ** * * * raw media advertising model for the sales of both commodities have a very effective role in promoting. Second, the proposer of the concept of daily chemical publicity and advertising Beijing ****sheng media advertising limited liability company is the proposer of the concept of daily chemical publicity and advertising, practitioners and disseminators. ***Ltd. is the first company in the world to put forward the concept of daily chemical publicity and advertising units, but also the world's only one to daily chemical publicity and advertising communication as the main business of the advertising company. ***Ltd. was the first company in the world to propose the concept of "****BioMedia". The core of the ****BioMedia concept is that everything is a media, which advocates that the product itself carries a message that can be effectively publicized for other products that have the same consumer group. On the premise of almost no additional investment, no need to establish new channels, and no pollution, to promote the sales of another commodity; and because of people's attention to the information of another commodity, in turn, to buy more carrier commodities, so that the sales of the two kinds of commodities can be mutually reinforcing. As in nature, the "****-growth phenomenon" between different species, we call this advertising method ****-growth media, and the goods carrying the advertising message are called ****-growth media. The ideal of "**** Rise Media" is to recreate the biological "**** birth" phenomenon in the advertising world, and to establish a platform for all commodity media providers and all **** birth media demanders, so that all parties can maximize the publicity of their products, maximize the benefits, maximize the benefits, and maximize the benefits of all parties. Maximum benefit, maximize the reduction of energy consumption, maximize the reduction of environmental pollution, so that our advertising industry, become a mutually beneficial ****sheng pure land, at least a small piece. Third, the advantages of daily chemical publicity and advertising 1, very wide and depth: commodity carriers can reach the place, advertising can reach, without any spatial restrictions. For example, all the Coke bottles will be advertised, and the advertisement information will be rapidly spread all over the country with Coke, which can reach all provinces, cities, towns and even villages where Coke is sold.2. Strong time validity and rapid spreading: as we all know, every commodity has an expiration date, that is to say, if the commodity is accompanied by advertisements, in general, the advertisement information will reach consumers quickly within the validity period of the commodity, and the advertisement information will reach consumers quickly. In general, the advertising message will reach the consumers quickly within the validity period, especially the advertising message attached to the fast moving consumer goods. For example, if the advertisement information of a new movie is about to be released, and it is released on a kind of leisure food with very high sales volume, such as a certain brand of melon seeds, the information will be spread all over the country within one week.3. 100% effective reading rate, unprecedented: any kind of traditional media, the effective reading rate is very low, a newspaper may carry tens of thousands of advertisements, and the possibility of the readers reading an advertisement is only one in ten thousand. A newspaper may carry tens of thousands of advertisements, and the possibility of readers reading a certain advertisement is only one in ten thousand. *** raw media is completely different, imagine, if in your toothpaste tube, in your signing pen printed on a beautiful advertising information, we can fully believe that you 100% will read it through, but also more than once, and often review, until never forget. 4, do not waste the advertiser's money: the use of traditional media to publish advertisements, the majority of the money spent in the media company's body. Television stations, newspapers, traditional media companies operating costs are too high, their various overhead, a variety of activities, spend the advertiser's money, how much money is really for the advertisers to carry out effective publicity? Too little, 10% of the money spent on consumers would be good. *** Sheng media is completely different, because **** rise in the media without the cost of those messy smash, advertisers do not need to pay for this. 5, every penny is spent on the knife edge: commodities as media, can easily distinguish between people with the ability to consume and not the ability to consume people. Often buy melon seeds, buy coke, buy red wine, these people are people with spending power, so any advertisement released in these commodities media are right, because they are the people who spend money. If you take the trouble to make a 100-episode TV series for an old lady in the countryside to watch, the old lady will be happy to watch it, but will she pay for the few advertisements at the back of the TV series? She won't, because she has no purchasing power. Only **** rise media can do, so that every penny is spent on the knife edge, every penny is spent on potential consumers with the ability to buy. 6, extremely sticky: as long as the packaging of goods still exists, the media commodity has been for another commodity endorsement. For example, in the shampoo packaging bottles printed on the courier company and car rental company's ads, after seeing, even if you temporarily forget the information, but in your need for this information, you must know from where to get it back. 7, very easy to attract the attention of the impression of a very deep: a few friends walking down the street, one of them casually bought a bottle of mineral water, who knows that the mineral water bottles are printed on the latest movie! You can imagine that this bottle of water and this movie will become the focus of discussion, and will be relayed to others. Would they do the same if they saw the advertisement in the newspaper? Do they do it when they see an ad on TV? Would they do it if they saw an ad in an elevator? No, we have been numb to those things. 8, extremely accurate: there is no more accurate way of advertising than this form of advertising. For example, how to find the target consumers of hypertension therapeutic instrument? Full of TV ads? No, the cost is too high. Do newspaper ads? No, because there's no research to show that people with high blood pressure read newspapers any more than anyone else. Radio, network, outdoor, everything is not, at the end of the day, the best way to advertise is to use the packaging of high blood pressure medication as a media, through the spontaneous circulation of high blood pressure medication market, to accurately find the target consumers, which is only **** rise in the media can do. 9, very low advertising production costs: only need to re-design the packaging of the original goods, almost do not need to increase any advertising production costs. It only needs to re-design the original packaging of the goods, and hardly needs to increase any advertisement production cost. The layout of a bag of washing powder and a newspaper is almost the same, the washing powder itself does not have so much content to write, why not take out half of the layout to serve other goods? Does not increase any cost, benefit themselves and others. 10, very low advertising costs: do not need to set up a new team, do not need to build a new release channels, do not need to pay a huge amount of advertising costs, just need to low release costs, **** rise media can do everything for you. 11, does not increase energy consumption, does not increase waste emissions, control environmental pollution, and even improve the environment: ever, any kind of The emergence of new media will increase energy consumption, garbage emissions, pollution of the environment, only the emergence of **** rise media, not only did not bring any pollution, but also take the initiative to promote recycling of garbage, control of environmental pollution. 12, to fully meet the advertising needs of various industries: food and beverage, entertainment, lodging, apparel, retail, education, training, tourism, IT, film and television, gaming, real estate, medical care, exhibitions, daily chemical Internet, banking, wealth management, mother and child products, online shopping, etc., all industries, everything. Fourth, the development prospects of daily chemical publicity and advertising daily chemical publicity and advertising form is the highest stage of media development, through the means of market circulation, commodity as a carrier, can be the smallest cost, the fastest speed, extremely accurate to reach the target audience, to achieve the highest ever effective reading rate of advertising information, and does not produce additional carrier consumption and energy consumption, does not add to the environmental pollution, and at the same time, but also to promote the commodity carrier At the same time, it can also promote the sales of commodity carriers, to achieve the purpose of multi-win, **** rise in this form of media advertising in the future is bound to get the development of the sensational. The whole world is emphasizing low-carbon, the whole world is controlling pollution, at the same time, the whole world is also constantly creating media garbage, *** rise media, although it can not solve all the problems, but we believe that, with the firm support of many investors, with the majority of partners of the recognition and trust, we have been the cause of the *** rise media as a responsibility, the responsibility of the environment, the responsibility of ecology, the responsibility of society, and even the whole world, the whole society, the responsibility of the media. Responsibility, even to the world, the responsibility of all mankind, in this road without end, we know the road ahead is bumpy, a long way to go, but we will not do any melancholy and stay, because the responsibility can not be completely measured by the interests, and our investors and partners, is not very concerned about short-term interests, if for the sake of the responsibility of the interests we can put the position of the second, the world there is what can not be done, and what can not be done? What else can't be done in the world? Beijing **** rising media advertising limited liability company