The difference between relationship marketing and traditional marketing

Different theoretical basis, different marketing targets.

1. Different theoretical basis: the core of traditional marketing is transaction, and its theoretical basis mainly focuses on how to realize transaction and attract new customers, while the core of relationship marketing is relationship, and its theoretical basis emphasizes how to maintain friendly relations with customers in order to obtain loyal customers.

2. Different marketing goals: The goal of traditional marketing is only customers, while the goal of relationship marketing includes customers, suppliers, employees, distributors and other multiple markets related to the interests of enterprises.