How to solve the marketing channel online and offline conflict

Enterprise marketing needs to be divided into priority, according to their own products, and then determine whether the product is suitable for online or offline channels, such as the traditional enterprise's large-scale products, it is clear that the offline channel is more suitable, as long as the enterprise to ensure the survival of the profit, and then consider the online network layout.

Traditional enterprise product sales are mostly used in the agency system and distribution system, if the manufacturers go directly to the network channel, it will touch the interests of the agents, so that the best network channel product sales area does not exist agents, while the network sales of the product model is not available in the offline agents, to avoid conflict.

If the online sales of products with the same physical stores, will lead to confusion, so that you can take the upper and lower have a different approach, online sales offline has been off the shelves of the inventory, outdated and other products, while the design and production of models designed for network sales with the product to avoid up and down the competition.

Some of the products to explore the market, you can also do online sales first, the market response is good, adhere to the online sales, the market response is not good, it will be transferred to the offline.

Can also take the form of online and offline cooperation, such as consumers order online, offline to the nearest physical store or agent dealer to pick up goods, or the nearest physical store or dealer delivery and so on.