What's the difference between a China flag shop and a flag shop?

China Qipai is a product sold abroad, while Qipai is a product sold at home. Different positioning of a company.

Qipai: Fujian Qipai Fashion Technology Co., Ltd., founded in 1979, has become a comprehensive group company focusing on clothing research, design and manufacturing and integrating sales after 40 years of development. The net assets of the enterprise are 970 million yuan, and the company covers an area of more than 200 mu with a construction area of 220,000 square meters. It has more than 5,000 employees and world-class clothing production equipment, and has set up more than 3,000 specialty stores in 3/kloc-0 provinces and cities (autonomous regions) nationwide. Over the years, the sales revenue and total profit of products rank among the top ten in the national clothing industry. In 20 19, the brand value of flag brand reached 6 157.8 billion, and it was ranked in the list of "Top 500 Most Valuable Brands in China" for15 years.

development strategy

brand building

Starting from a suit and becoming famous in China, Flag Brand has been around the development strategy of "brand first", with the concept of "innovation and fashion" and guided by multi-brand, multi-series and strong single products, and has successively launched brands such as "Black Label of Flag Brand", "Advanced Customization of Flag Brand", "Chinese Gorgeous Order", "Hongtuxuan" and "SEVENMODERN". We will continue to strengthen the construction of Qipai multi-brand matrix, continue to promote the layout of Qipai fashion collection stores, meet the full-scene and multi-style dress requirements of contemporary China men, realize the strategic upgrade of Qipai brand, and face a broader market with a broader perspective and pattern.

"The seven brands of men's wear keep pace with the world, and China stands in the forefront of the world." The seven brands will continue to dig deep into the essence of China's traditional culture, combine with the world's popular trends, and use their brands to convey China's culture and build the quality of a big country.

Intelligent fashion ecosystem

Facing the new round of industrial revolution, Qipai takes the "integration of industrialization and modernization" as the strategic direction, actively integrates into the construction of intelligent manufacturing, accelerates the transformation to digital and intelligent clothing enterprises, takes the lead in building an intelligent fashion ecosystem covering five modules: intelligent manufacturing, intelligent products, intelligent logistics, intelligent retail and intelligent office, and on this basis, continuously promotes the layout of Qipai fashion collection stores, welcomes the arrival of the new retail era, constantly leads fashion consumption and helps China fashion industry upgrade.

Flag brand multifunctional smart coat, which originated from the innovative design of Flag brand smart fashion laboratory, takes the smart fashion supply chain as the platform and adheres to the concept of "good-looking, good-wearing, good-functional, good-intelligent and good-tech" to realize the integration and connection of multifunctional clothing, smart fashion modules and APP; Intelligent fitting, easy matching, intelligent shopping guide, intuitive and convenient, to create a new experience of intelligent fashion retail; Intelligent logistics and accurate supply have greatly improved the group headquarters' ability to regulate and control the automatic distribution of goods in branches and stores across the country; Informatization, automation, production Excellence, strong independent innovation ability of intelligent manufacturing, optimized integration of production processes, and greatly improved production efficiency; Intelligent office promotes synergy and high efficiency, carries out business processing and information management with the help of advanced office software and hardware, and realizes the optimal combination of planning, research and development, selection, organization, decision-making, marketing and sales.

After a series of fruitful constructions, Qipai was included in the list of national pilot enterprises for the integration of industrialization and information management system by the Ministry of Industry and Information Technology in July, 20 15, and Hongpai, the chairman of Qipai, was awarded "Top Ten Leading Figures for the Integration of Industrialization and Information Technology in 20 16" by the Ministry of Industry and Information Technology. In 20 17, Qipai's "Digital Workshop for Suit Production" was selected into the list of "20 17 Intelligent Manufacturing Pilot Demonstration Project" published by the Ministry of Industry and Information Technology with the characteristics of digitalization and visualization of manufacturing and management, integration of production executive layer, process control layer and enterprise management layer, and informationization, and became the first clothing enterprise in Fujian to obtain this national-level project.