Cosmetics industry is divided into several categories according to sales channels. What is the difference?

The sales channels of cosmetics industry are mainly divided into five categories, namely: shopping mall counters, supermarkets or hypermarkets, franchise chain stores, beauty shops or pharmacies, and online stores.

1. Shopping mall counters are characterized by a large flow of people, and the cosmetics department is generally located on the first floor of the shopping mall, with an excellent position, which can play a role in displaying the brand image and is a battleground for major first-line cosmetics brands.

2. Supermarkets and hypermarkets are characterized by being located in residential areas, with stable passenger flow and facing consumers, so most of the cosmetics they operate are middle and low-grade and basic cosmetics.

3. franchise chain Store is a store specializing in cosmetics sales, including many kinds. Fashion women can buy many brands of cosmetics from franchise stores, and the price advantage is obvious.

4. Selling cosmetics in beauty shops and pharmacies can enhance consumers' trust in brands and reflect the professionalism of their cosmetics. Many brands set up their own exclusive beauty salons while setting up counters in shopping malls. This "counter+beauty salon" model not only allows customers to buy products at the counter, but also enjoys other extended services in the beauty salon.

5. The characteristics of cosmetics in online stores are mixed fish and dragons. In addition to various store sales, non-physical store sales have become the mainstream sales model. However, the imitation methods of cosmetics are constantly improving, and the authenticity of cosmetics in online stores really puzzles many consumers.

Sales channel refers to a way that products flow from producers to consumers. It is a commercial organization composed of a series of interdependent organizations. The starting point of the sales channel is the manufacturer and the end point is the user. The intermediate links include various wholesalers, retailers and commercial service organizations.

Extended data:

Sales channels can be divided into three types: length structure, width structure and breadth structure.

1. The length structure of sales channels, also called hierarchical structure, refers to the channel structure defined according to the number of middlemen;

2. The width structure of sales channels is defined according to the number of middlemen at all levels;

3. The width structure of channels refers to the diversification of channel selection. In other words, the company uses a combination of multiple channels, that is, the combination of length channels and width channels for sales.

Reference link: Baidu Encyclopedia-Sales Channel