What is the difference between WeChat small program and app?

What are the differences between small programs and apps?

First of all, the small program has a small volume, occupies little memory, and at the same time can realize some relatively simple functions and relatively simple interaction needs. Light and fast, use it and go, no need to download, diversified forms of promotion, fast, can be online and offline linkage marketing. The following 12 charts let you quickly understand.

One, download

App from the application store (such as the App Store);

Small program through WeChat (scanning the QR code, searching) to get directly;

Second, install

App is installed in the phone's

Small programs do not need to be installed, just like the free Tik-Tok taxi, come when called to use the end of the bye-bye;

Three, taking up space

App will always be present in the cell phone to take up space, too many apps may lead to memory shortage;

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Four, ad push

App will be pushed to the user every now and then, too many unread prompts will be forced to die of obsessive-compulsive disorder;

Small program is not allowed to actively send ads to the user, only to reply to the template message;

Small program is not allowed to actively send ads to the user, only to reply to the template message;

App will be pushed to the user, too much unread prompts will force the death of OCD.

Small program is a blue ocean, there are many good opportunities to share the cake in new use scenarios;

Sixth, development

App needs to be adapted.

App needs to be adapted to many models of mainstream cell phones on the market, the development cost is large;

Smaller programs can be automatically adapted to all cell phones in a single development;

Seven, the release of

App needs to be submitted to more than a dozen application stores for review and approval, and the information required by each application store is different, very cumbersome;

Smaller programs only need to be submitted to WeChat public platform for review and approval;

Smaller programs only need to submit to the WeChat public platform audit;

eight, the user group

App for all smartphone users, as of 2015 about 1.9 billion units;

Small program for all WeChat users, about 800 million people;

nine, the development cycle

A perfect dual-platform App average development cycle of about 3 months;

Small program average development cycle of about 2 weeks, only one-sixth of the App;

Ten, the function

App can achieve the full function;

Small program only WeChat provides the interface functions

XI, promotion difficulty

App needs users to take the initiative to download more than 10M program package, in the absence of Wi-Fi promotion is difficult;

Small program can be obtained directly through the two-dimensional code, WeChat search and other ways to promote the difficulty of a great deal lower;

Twelve, summarize

App and small program are two very similar but not the same technology.

If APP is a company president, small program is more like a company secretary of the president, can play a part of the lead role, but can not play a decision-making role. Small program memory is small, can not load too many things, that is, part of the commonly used things, is a simple entrance.