Traditional Culture Encyclopedia - Traditional culture - What are the common ways of social fission?

What are the common ways of social fission?

The common ways of social fission are:

1, new fission in old zone

Taking the old with the new is a common form of fission, that is, promoting new customers through old customers and rewarding one or the other.

2, stored value fission

This fission has a strong social attribute. User A buys products (coupons or gift cards) to Party B on the platform, and Party B must exchange products through the platform. In this way, Party B will become a new customer.

Stored value fission has the characteristics of high conversion rate, and how to make users willing to buy is the difficulty of this form of fission.

3. Group buying fission

I had a good time in user fission. Pinduoduo may be called the second, and no one dares to call it the first; In just three years, it has gained 300 million active buyers, with GMV 20 17 reaching141200 million yuan.

The method of splitting group buying is to let users buy groups to get lower preferential prices. This fission can not only achieve high sharing rate, but also achieve high conversion.

4. Bargaining fission

It is mainly initiated by one person to bargain and share it with friends. Friends bargain at random, and some friends not only bargain, but sometimes they are attracted by this way and join in. It is this discount that attracts sponsors to forward and forms a fission process.

5. Distributed fission

It is distributed by users and then returned to users at a certain profit. At present, most online courses will adopt this form, which is similar in nature to pyramid schemes, but it is also a good fission tool as long as it is handled properly and properly.