What are some of the tourist performing arts products What is a tourist performing arts?

Hello! I'm I'm happy to answer your question,

I I'm a private consultant for travel advice in and around Shenzhen. If you want to know about the entertainment program of tourist attractions, I I introduce you to the "Shenzhen Happy Valley", I hope to help you.

General tourist attractions project facilities are divided into areas, Shenzhen Happy Valley is also.

1. Spanish Square that embodies peace and nature

2. Beautiful and dreamy Magic Castle

3. Adventure Mountain on the journey of discovery

4. Fun times for families

5. Gold mining town loved by gold miners

6. Shangri-La - the -The snowy land of exciting adventures

7. Hurricane Bay in the Caribbean.

8. The Sunshine Coast for a leisurely stroll

9. The unique Mayan Water Park

In the above-divided areas, there are hundreds of colorful rides for both the elderly and children; if you like pirates, you can choose Hurricane Cove,

If you like excitement, you can choose the Snowy Roller Coaster.

If you like adventure, you can try Space Shuttle and Jungle Water Battle.

Shenzhen Happy Valley's simulation effect American entertainment program is perfect. Every visitor will feel that he or she has entered an unreal space, which is a blend of South American flavor and northern Tibetan scenery, showing the beauty of the theme park.

2. What is the meaning of the tourist show

The difference between VIP seats and audience seats.

Ancient Love is a brand of tourism performing arts created by Songcheng Performing Arts, the first Chinese performing arts. At present, there are Songcheng Ancient Love, Shanghai Ancient Love, Xi'an Ancient Love, Sanya Ancient Love, Lijiang Ancient Love, Jiuzhai Ancient Love, Tanhe Ancient Love, Zhangjiajie Ancient Love, Guilin Ancient Love, and Mingyue Ancient Love 0755.

3. What type of tourism is the tourist show business

About the concept of tourism, people have put forward the tourism industry from different angles The definition of consumption and the definition of functionality. The author defines tourism as a comprehensive industry based on tourism resources and tourism facilities, providing tourism products and services to meet the various tourism needs of consumers.

Therefore, tourism is not only an economic industry with strong culture, but also a cultural industry with strong economy.

Based on this definition, it can be seen that the cultural industry and the tourism industry are integrated with each other, in which the tourism industry can be included in the cultural industry, including the development and construction of cultural tourist attractions for the tourists, the tour guide and explanation service in the tourism activities, the production and sale of tourist souvenirs, handicrafts and consumer goods, and the tourism entertainment. The cultural industry is included in the tourism industry, including cultural tourism, cultural performances, convention and exhibition tourism, online tourism services, tourism education and training, and so on.

4. What is the professional category of tourism and performing arts

Cultural industry comes out to be used in some specific industries, such as broadcasting and television, newspaper publishing, animation industry, online games, cultural tourism, performing arts and entertainment, advertising, art design, art market, cultural exhibition industry, sports industry, Chinese and foreign cultural trade and investment, and so on. Most of these industries are hot industries.

1. Cultural industry management, referred to as literature management, is a management specialty, founded in 2004. The management major is a specialty set up to adapt to the rapid development of the national cultural industry, aiming to cultivate composite cultural management talents with a broad cultural vision, modern industrial concepts and management skills.

2. Cultural industry, i.e., the behavior and activities of enterprises producing and operating cultural products and providing cultural services, includes such industries as performance industry, film and television industry, publishing industry, newspaper industry, network industry, entertainment industry, advertisement industry, consulting industry, planning industry and so on. At present, China's talent shortage cultural management profession has great potential for development.

3. Cultural industry management, according to the fourth edition of the undergraduate professional directory, belongs to the management of business administration.

4. National program four-year undergraduate, some institutions have specialized courses; according to the school's training direction, bachelor's degree in management bachelor's degree or bachelor's degree can be awarded after graduation of the Bachelor of Arts.

5. General comprehensive and liberal arts colleges and universities enroll students through the college entrance examination, and art colleges and universities enroll students as art students

5. The concept of tourism and performing arts

Songcheng Performing Arts Development Co., Ltd. (Songcheng Performing Arts, stock code: 300144) is China's first performing arts company and one of the top 10 theme park companies in the world. It has won the National Top 30 Cultural Enterprises for eleven consecutive years and created five firsts in the world performing arts market: number of theaters, number of seats, number of annual performances, and number of annual audiences. Using performing arts as its core competitiveness, it has successfully established the Songcheng and Eternal Love brands, and its industrial chain covers tourism and leisure, live entertainment and Internet entertainment. It is a global large-scale online and offline performing arts enterprise.

Songcheng Performing Arts has 74 theaters of various types with 175,000 seats, exceeding the total number of seats in the world London's West End and Broadway are the two major theater centers in the United States.

Basic Information

Chinese Name

Songcheng Performing Arts Development Co.

Headquarter Address

No. 148, Zhijiang Road, Hangzhou, Zhejiang Province

Organizational Forms

Shareholding System

Corporate Representative

Zhang Xi'an

Famous for

Chinese Top 30 Cultural Enterprises

Unified Credit Code

143102311

Registration Organization

Zhejiang Administration for Industry and Commerce

Creation Date

September 21, 1994

Another Name

Song Cheng Acting

Share Code

300144

Company Profile

Hangzhou Songcheng Performing Arts Development Co. is one of China's top 30 cultural enterprises. Using theme park tourism and cultural performing arts as its main model, it has successfully established the Songcheng and Eternal Love brands, which are the No. 1 brand of tourism performing arts in China. The company is subordinate to Songcheng Tourism Management Branch, Hangzhou Paradise Co., Ltd, Songcheng Art Troupe Co., Ltd, Hangzhou Songcheng Industry Marketing Co., Ltd, Sanya Thousand Years of Love Tourism and Performing Arts Co., Ltd, Tai'an Thousand Years of Love Tourism and Performing Arts Co., Ltd, Lijiang Tea Horse Ancient City Tourism Development Co., Ltd, Cheng Tourism and Performing Arts Co., Ltd, November 16, 2020 was selected as one of the top 30 12th cultural enterprises in China.

At present, Hangzhou has formed a West Lake sightseeing, Songcheng nostalgia, Hangzhou paradise leisure tour, and has taken steps to build a series of theme parks and boutique tourism and cultural performing arts projects in China's first-tier tourist destination cities. In the future development, Songcheng Co. will become the most competitive and growing tourism and culture enterprise in China with its good brand strength and creativity, and with the care and support from all walks of life.

6. Tourism performing arts is what industry

Generally includes: film and television, broadcasting, audio and video, games, animation, animation characters, performances, cultural relics, fine arts, advertising, publishing and printing, creative design, traditional handicrafts, traditional costumes, traditional food, multimedia imaging software, network, architecture, sculpture, sightseeing and so on.

The cultural industry is an important part of tourism. In China, academics and some provincial and municipal government departments have a generalized understanding of the cultural tourism industry. Many people regard the main body of the tourism industry as a component of the cultural industry, including tourist transportation enterprises, tourist accommodation enterprises, and purely natural scenic spots.

The real cultural tourism industry is mainly humanities tourism resources development of the tourism industry, is to meet the people and the tourism industry to produce a part of the cultural tourism consumer demand. Its purpose is to improve the quality of human tourism activities. The core of tourism is creativity. Special emphasis is placed on the creation of a cultural symbol, and then sell this culture and cultural symbols, and emphasize the cultural gt; cultural tourism is a way of life. The industry is a mode of production and sale, and the link between them is creativity. Therefore, cultural tourism can be understood as a creative industry that includes living culture created by human factors.

7. What is Tourism Performing Arts Marketing

The love between Jade Dragon Snow Mountain and Impression Lijiang

The Jade Dragon Snow Mountain is a rare urban snow mountain in the world, and it is the core brand of Lijiang tourism. The Jade Dragon Mountain scenic spot became one of the first 66 5A scenic spots in the country in 2007. After the upgrade, the first move was to integrate the operating rights of six surrounding scenic spots to make Lijiang a core tourism brand scenic spot.

From the perspective of the scenic area market

To this end, the Jade Dragon Scenic Spot has specially invited director Zhang Yimou and his creative team to stage a large-scale stage play, "The Yellow Emperor's Thousand-Year-Old Love Story," in Lijiang's mountains and waters to bind the Jade Dragon Scenic Spot.

I. Impression of Lijiang: exploring the success of live performance

Large-scale landscape live performance "Impression of Lijiang" since the official performance on March 20, 2004, has caused a great sensation. According to the statistics of Jade Dragon Snow Mountain Scenic Area, "Impression Lijiang" has received 236,400 audiences in 2007, 600,000 in 2008, and 1.4 million in 2009 since its performance on July 23, 2006. The annual performance is 927 shows, 3-4 shows per day. Ticket revenues exceeded 150 million, with a net profit of 73 million.

Why did 755-79000 achieve such excellent market performance? As far as the program itself is concerned, there are three main combinations: the combination of the Lijiang brand and Zhang Yimou's brand, the combination of the elements of folk life and live performance art, and the combination of minority culture and the special environment of the snow-covered mountains.

Two, "Impression Lijiang": the two most difficult problems and solutions in marketing management.

1. Price strategy: how to develop the ticket price policy? Both to mobilize the enthusiasm of travel agencies, but not too much profit, lower performance income?

In this regard, "Impression of Lijiang" is a unique way to take a super unbalanced ticket price policy. The basic idea is to grasp the big and let go of the small, and the ticket preferential policies and sales incentives are greatly tilted to strategic cooperation travel agencies.

For example, large ground receiving agencies with more than 50,000 team members in a year can enjoy progressive ticket discounts and sales incentives; small and medium-sized travel agencies with less than 50,000 team members in a year have little or no ticket discounts. This practice of putting eggs in several baskets may seem like a big market risk, but it has led to the market success of Impression Lijiang.

2. Channel control, how to choose the channel distribution model.

In the marketing process, the channel model is selective distribution. The so-called selective refers to the scenic area is not distributed to all travel agencies, but to seize some key links in the tourism distribution chain, and a small number of travel agencies, and gradually establish a multi-level distribution channels.

The reason why scenic spots do this is to change the rules of the game in the tourism market and strengthen the marketing control of the source market. This approach of the Jade Dragon Mountain scenic area is not to establish a vertical distribution channel system, but to seize the key links in the tourism distribution chain to strengthen the marketing control of the source market.

Limited to the level of development of the domestic tourism market, the scenic area currently does not have the establishment of vertical distribution channel system of corporate capacity and market conditions.

In fact, Jade Dragon Snow Mountain Scenic Area did not give up the traditional horizontal distribution model, but amended the original channel model, narrowing the horizontal width of the distribution channel, reducing the number of agents and distribution levels, and through direct promotion of the passenger source market, and large tour groups and ground receiving agents for strategic cooperation, thus strengthening the scenic tourism distribution chain marketing control, further extending the channel distribution of the Vertical depth, so that it has some form of vertical distribution characteristics.

8. The role of tourism performance

Culture is the soul of tourism. Tourism highlights culture and culture promotes industry. Tourism is the golden industry and sunrise industry in today's world, containing huge business opportunities and vitality. How to enhance the taste, create characteristics, show charm, culture for industry, must be seriously studied and thought. Attractiveness is the basis for the survival and sustainable development of a local tourism industry, is to enable tourists to achieve a return to nature, return to nature, the harmony of man and nature through the tour of the mountains, life experience, tour of the Valley and other activities. Tourism, if the lack of humanistic history and cultural heritage, will lose its personality and spiritual connotation. In the development of tourism, we should give full play to the role of the Federation of Literature and Culture, to explore folk culture, inheritance of excellent traditional culture, and strive to promote folk dance, crafts, instrumental music, song and dance, festivals, local theater, cultural relics and monuments, and other folk culture and leisure tourism and vacation products grafted together, to retain the original ecological and ecological development of the space of folk culture. Performing arts, video and other media culture also play a very important role in the development of the tourism market. To take the natural landscape as a carrier, humanistic culture as the soul, in-depth excavation, collation, restoration, publicity of historical culture, the use of light and shadow technology, reproduce historical scenes, resurrect historical moments, tell historical stories, so that tourists feel the charm of the scenic area.