What is vertical, horizontal and multi-channel sales?

Is a horizontal combination of two or more companies, * * * marketing opportunities emerged with the development of new distribution channel system. Example: Acting for Motorola-Hongtai Communication, which is popular.

Vertical channel:

It refers to a unified system composed of production enterprises, wholesalers and retailers. Vertical distribution channels are characterized by professional management and centralized planning. All members of the sales system have the same interests and adopt different degrees of integrated operation or joint operation. Example: Dell

Multi-channel sales:

Refers to selling our products through different sales channels.

Generally speaking, there are traditional sales channels and modern sales channels.

For the electrical industry

Traditional sales channels mainly include: electrical stores.

Modern sales channels mainly include: electrical stores, supermarkets, networks and so on.