What are the advantages of Taobao, JD.COM and Pinduoduo?

Taobao platform has relatively complete categories of goods, with 3C and books as the main categories in JD.COM and food and FMCG as the main categories in Pinduoduo. Taobao and JD.COM overlap in the fields of clothing, household, food and fast-moving consumer goods.

The biggest difference between JD.COM and Taobao is that it adopts the traditional retail form of "purchasing+selling", that is, self-operated goods, which earn income mainly through the difference between buying and selling, and its advantage lies in its own warehousing and logistics system.

Pinduoduo is a typical rural e-commerce model, which is similar to Taobao in terms of platform revenue source, in order to obtain revenue by charging merchants' commission. But the biggest feature is the low price. Users need to fight and kill to get low-priced goods, and they also need to rely on third-party logistics organizations like Taobao.

User differentiation

Some people have made a cross-comparison of the user data of Taobao, JD.COM and Pinduoduo, and found that Pinduoduo and JD.COM are just nibbling at the Taobao market, and Taobao has always been the most popular shopping APP.

In 20 18, the monthly active users of Taobao increased from 580 million to 699 million, an increase of 654.38+200 million. Among the e-commerce users in the whole network, Taobao users account for 89%.

As of February 20 19, 79.8% of users in Pinduoduo, 92.3% in JD.COM and 49.3% in Pinduoduo are Taobao users.