The Legend of Gaia was ridiculed by the crowd: why is the "national style" often overturned?

After the Spring Festival Gala, the stage of the "Landscape Nishang" caused a lot of controversy.

The Legend of Gaia supported the clothing show, thought it would come to a national Chinese dress show appreciation, but did not expect after the broadcast, netizens have not buy, spit a sound.

The storm of public opinion is now gradually passed, we can re-examine this and Gaia caused by the discussion of "Chinese style".

"What makes the Legend of Gaia on the stage?"

"Is this traditional Chinese dress?"

Why did the original critically acclaimed Legend of Gaia flop this time?

Why did Legend of Gaia flop?

In fact, in recent years, whether it is the domestic or foreign show, Gaia legend has accumulated a certain popularity, immortal Chinese style has been the main impression of him.

And where is the problem with this rollover?

Some netizens complained that the stage set and choreography is too rustic, as if it is a peasant music, a "bad online game" sense of vision.

In addition, plagiarism is also the focus of the group ridicule.

Netizens thought it was a copy of Gaultier's 2007 design.

However, more netizens were of the opinion that it wasn't traditional Chinese dress.

Check out the official Legend of Gaia description.

In other words, Legend of Gaia is a brand that specializes in "Chinese style".

But this time, the Spring Festival look can not see much "Chinese flavor".

For example, the goblet-like collar is highly similar to the Renaissance raffia collars of European aristocrats, which are not found in traditional dress.

In addition to the Legend of Gaia, there is also Guo Pei, "the first person in China's high fashion".

Like Xiong Ying, Guo Pei's designs often appear in major programs, the Spring Festival Gala hosts of the clothing from her hand, but also for many stars to make beautiful clothes.

But Guo Pei has received almost opposing reviews internationally and domestically.

While she was internationally acclaimed, she received mixed reviews domestically, with some calling her a "people's art stacker", with no sense of design in her costumes.

And then there's Hu Sheguang, who is famous for his "big prints from the northeast".

A few years ago, Zhang Xinyu's Cannes flower jacket look is from his hand.

The Northeastern red flowers wrapped from head to tail, these elements are indeed very ethnic, but the netizens think that this is a superficial ethnic look.

A lot of brands have the same encounter, under the banner of Chinese style, but the major netizens boycotted.

What exactly is called Chinese style?

What is Chinese style?

In fact, the term "Chinese style" is not new to us.

In recent years, both domestic and international brands have been trying to fit the Chinese style.

Take the Legend of Gaia for example, in the previous videos and pictures of the show, it has been focusing on the combination of Chinese and Western styles. And the viewers ate it up, and it was once hailed as the "light of Chinese style" on social networks.

The traditional hand-dyed water is as clear as the moonlight on the surface of the water.

The fast and furious warriors of the jianghu, the Oriental gentle and lovely girl and the gorgeous court lady style.

But success is also Xiao He, defeat is also Xiao He.

As the Chinese style gradually became a craze, the phenomenon of brainless abuse also became more common.

In order to fit the Chinese style, some designers brainstormed to add elements such as blue and white porcelain, Chinese red, embroidery, dragon and phoenix, etc., all on the clothing.

Although they are all Chinese elements, when they are all piled up, there is a heavy feeling of complexity and discomfort.

For example, take this famous "egg spreader," a yellow embroidered gown Guo Pei designed for Rihanna in 2015. Yellow was indeed the color of honor in ancient China, and embroidery is a traditional Chinese skill.

The elements are all Chinese, but to netizens, the dress looks like an "egg cake".

Obviously, by piling up symbols regardless of context, the clothing itself cannot impress others, much less be called "Chinese style".

So what is Chinese style?

Many people believe that "Chinese style" clothing should retain its original flavor and not be altered.

But for clothing that is completely restored, it is inevitably difficult to wear on a daily basis. Because the cut and design of the clothing is not adapted to the needs of contemporary life. This "Chinese style" is still only on the surface.

For example, hanbok is purely "Chinese".

But many of the Hanboks we wear today have actually been modified, and it's still hard to adapt to the current market with complete reproduction and restoration.

When discussing Chinese style, let's divide it into two parts - the outer elements and the inner elements.

The external elements are the visually visible visualized and concrete elements, which are the symbolic and representative elements that have been left behind through time. Like dragons, phoenixes, coiled tassels and so on.

The inner element is the spiritual meaning and cultural connotation contained in the clothing, is intangible, is the soul of the clothing.

The outer elements are inevitably needed, but not the focus, the interpretation of the inner elements is the soul. This is more of a test of the designer's cultural heritage and the ability to transform into a design language.

In modern times, the Chinese style is more based on Chinese tradition, and fused with other elements, so as to adapt to the present.

This question is also accurately answered by the expression of Jia Xizeng, a professor at the Academy of Fine Arts at Tsinghua University.

" 'Chinese style' fashion refers more to a feeling, between the seemingly, not a specific Chinese style. "

This sentence clearly expresses that Chinese style fashion focuses on the inner elements, and in essence is a kind of postmodern art, invisible but divine.

Certainty, rigidity of the Chinese elements piled up, are not really Chinese style.

Some time ago, the Paris House was mocked for its "earthy Chinese style" design, as well as Disney's launch of Mulan-themed shoes is the best proof of this - abuse of stacked up clothing is not Chinese!

Because the real national style design is based on traditional Chinese culture, to interpret the traditional flavor of Chinese clothing.

It's like the sharpness of a warrior walking in the jungle, the aura in the eyes of a girl playing in the water by the stream, or the dash of a calligraphy master in the flow of water and clouds.

It is a kind of chiaroscuro that seems to flow.

Chinese and Western fashion designers, according to their understanding and interpretation of traditional Chinese culture, first of all affirmed that the Chinese style of dress plays an important role in the national design, but the approach and the real integration of the national life is the premise of a good design.

The discussion of the Gaia legend and "Chinese style" is undoubtedly favorable, and we can think more diversely about how we should inherit and develop China's traditional dress culture that has lasted for thousands of years.

This is also a major issue in front of Chinese fashion designers.

The hot "Chinese style" still needs to grow

In recent years, with the rise of China's economy and the export of culture, "Chinese style" has become a hot topic.

The domestic professional sports brand Li Ning, once a loss of more than three billion, but rely on the national style design to play a beautiful turnaround.

The chest printed with the red Chinese Li-Ning four big words to bring the sensational effect, instantly brush screen fashion circle and trend circle.

It represents not only the rise of Chinese sports brands, but also a reversal of Chinese style.

And then there's the 2020 Adidas release of the Youth Series campaign, which boldly uses Chinese scenes and elements, whether it's the ad's sets, colors, clothing, and music, all of which reflect Chinese characteristics.

This one ad also grabbed the audience's attention and received unanimous praise.

Similarly, Chinese style songs are becoming more and more popular among the public. 2017 China Hip Hop won the championship of GAI, his songs can always be heard belonging to the Chinese style of the jianghu flavor.

All of this all points to the growing demand for traditional Chinese culture among Chinese people.

It's also proving with strength that Chinese people can carry forward the Chinese style.

Chinese style is coming back.

Behind this is the rapid development of the economy and rising national confidence, representing the urgent need for China's soft culture to develop and find identity.

However, there are a lot of industries in China, but very few real brands.

Comparing the brands of other countries, although the European countries are small in volume, but almost every country has a few brands that stand out, and the neighboring Japan and South Korea have all kinds of cosmetic products that can be exported all over the world, and basically have their own unique place.

On the contrary, China, there are few brands with Chinese cultural genes, and it is more difficult to get out of the country.

China has 20% of the world's population, so there should be 20% of Chinese brands in the world.

Therefore, the development of Chinese style brands is also a big trend.

Especially as the Chinese market is gradually opening up, Prada, Gucci and other big brands have tried Chinese style, the amount of revenue in the general environment is not optimistic situation still rose.

In this case, many brands in the integration of the international market, it is necessary to use the Chinese style to drive the development of sales.

The Chinese style works that are being explored nowadays are invariably infused with modern fashions based on inherited traditions, drawing inspiration from China's traditional styles and national spirit.

When we look at the history of the development and change of modern clothing trends with the eyes of the present, we will find that the appropriate combination of fashionability and ethnicity, with a perfect proportion is the most important.

There are many variations of traditional Chinese clothing styles, but the most important one is the style.

In the words of costume designer Wang Rongsheng: "In fashion, ethnic things are best when they are on point!"

So what kind of Chinese style do you have in mind?

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