Are there many benefits of opening an online store?

The advantages and disadvantages of opening a store online

The advantages of opening a store online 1, less investment, fast recovery. A survey of the situation of small and medium-sized enterprises in China shows that the average cost of individuals in the offline start-up sales company at least 50,000 yuan, and according to the person in charge of eBay gift categories, online store store building costs are very school in general, said the preparation for an online store investment is very small, do not have to do business license, do not have to go to the rental of storefronts, do not have to stockpile goods, the required capital is only 1,500 yuan; online store than the same size of the Ground store "rent" is much lower, while the rent will not increase because of the increase in business area, investors do not have to extend the business hours and additional costs.

For example, small gift stores abound in the city, and competition is becoming increasingly fierce. According to a commissioned survey by Zero, a domestic city of Metro Mall as a representative of a first-class city, about 38% of the small store shopkeepers break even, 22% of the small gift store a slight surplus, 37% face the risk of closure. Small gift store business is difficult, first of all, because the store's rent is expensive. In addition, the small store is most afraid of "collision" - the road guests are so many, no personality characteristics of the product how to sell? Also, even if there are good things, there is no money to advertise. At present, many small gift stores have moved to open up the brains of the online business. "It doesn't cost a dime to rent a storefront on the Internet in the gift category. Advertising is absolutely cheap, and there are classified search engines to ensure that customers search for you within 10 seconds. As for how much 'traffic' there is in the online mall - the total number of daily visits to the gifts and jewelry categories alone is 500,000, equivalent to the size of three small commodity markets on a moderately busy road." A ZIPPO lighter business Mr. Qin said.

2, basically do not need to occupy the capital. The traditional store's purchase capital is less than a few thousand dollars, more than tens of thousands of dollars, while the online store does not need to press the capital.

Ying Ying in their own "Ying Ying's pure silver paradise" silver jewelry store, to take this sales approach. She has a fixed supplier, and the goods do not belong to the very easy out-of-stock products, so she does not need to stock in the actual transaction, just get a small amount of samples at the supplier, go home and take a good picture to the Internet, to be a customer order and then go to the supplier to replenish the goods. This advantage allows online store owners to rent, payment and other savings to the unit price of goods, the price of goods online than traditional stores to be much lower. For example, in the offline price of more than 200 yuan of silver necklaces, in Ying Ying there as long as more than 100 yuan or even dozens of dollars can be bought, this price advantage has become an important weight in the competition of online stores.

3, 24-hour business hours. Online stores to extend the store's business hours, 24 hours a day, 365 days a year non-stop operation, without the need for someone on duty to watch the store, can be business as usual. Traditional store business hours are generally 8-12 hours, meet the bad weather or e-commerce data base "... +17%8$,,95$' boss, the clerk had an emergency also had to take a break. For all businessmen, time is always money. Some store owners often eat and live in their stores, sacrificing a lot of their personal life so that their business is not affected. An online store saves the investment in manpower, no need to hire helpers, the store owner can enjoy life and at the same time take care of their own online store in order; it also avoids the loss of time to take care of the store and bring about losses. At the same time, business hours are not limited, consumers can log in and shop at any time. The all-day and year-round nature of the transaction time makes the chances of a successful transaction much higher.

4, the sales scale is not limited by turf. Traditional stores have as much as they can only place how much merchandise, business size is often limited by the small store area. And online, even if there is only a small store on the ground, or simply no storefront, the business of the store can still do great.

5, not subject to the limitations of the store space. Even if only a small store on the street, but online can have a department store so large storefront, as long as the investor is willing to set up thousands of kinds of goods. Currently the largest professional auction site online at the same time to more than 100,000 pieces of goods - has more than a number of large supermarkets.

6, not affected by geographic location. No matter how far away from the store customers, online, customers can be found just as easily. This makes the consumer group break through the geographical limitations, become infinitely broad.

Online store for the national and even global consumers, this potential market is a single store, and even large shopping malls can not be compared. As long as the goods have characteristics, the operation of the law, the online store will bring thousands of customers every day, greatly increasing sales revenue.

Online store is not a hundred percent. The "online store" also needs a mechanism to ensure that. China's high population density, low credit card usage, coupled with product categorization, management, etc., these issues mean a certain amount of risk for both investors and buyers.

The shopkeeper's vulnerability to online transactions is also self-evident. For example, the time is not fixed. Small online stores are dependent on large trading platforms, and thus many of the platform's regulations have to be complied with. For example, some websites provide: advertising space can only be purchased late at night around 1:00 and 7:00 in the morning, in order to sell goods at a good price, shopkeepers will have to stay up all night or get up early to buy ads; integrity crisis. China's e-commerce regulations and payment system is not yet very perfect, so integrity has become the direct cause of many online shoppers deterred, whether or not to treat people with sincerity and honesty, is the ability to do a good job of online business is an important indicator.

Online store disadvantages:

Time-consuming: buyers can not see the physical, the need for a lot of time to communicate, pressure money, from the determination of the purchase to the post to confirm the receipt of the cycle is long, spend energy: into the goods, photographing, retouching, uploading, trading, delivery, after-sales service and so on,

receiving is slower. The time spent is also more, not less than the physical store.