How to do knowledge payment?

Today I'll teach you how to do knowledge payment on the Hundred Learning Platform, the logic of making money is to find the people who buy the bill first, and then we pay for the knowledge provided by the counterpart, the rapid realization of the realization of a few necessary factors:

One, the registration of knowledge store

Hundred Learning is a free knowledge payment platform, the creation of knowledge store is free, the creation of the store is free, the knowledge store is free.

Three, do a good job of course positioning

First analyze their own strengths, from their own best areas, and then cater to the interests of the students to design the course, the hundred learning platform for female students accounted for about 68%, if the content of the bias of female students, it must be very quickly open sales.

Hundreds of learning to support the creation of more than ten types of courses

four, the design of the course title

course title and introduction is to attract students to learn more about something very important, excellent title can get the attention of the students, only to attract the attention of the students, there is a chance to deal.

Three-part title is the basis of the hundred learning algorithm, the hundred learning platform will be based on the title to push the corresponding accurate students. What is a three-paragraph title? For example:

[Business Management] Employee Management: How to Improve Employee Cohesion

Which: Business Management, Employee Management, Cohesion is the keyword, the system will match the keyword with the corresponding interested students, do not add the keyword that has nothing to do with the content itself, the system will automatically analyze the content of the course, once the keyword does not match, then the course's KPI score will be lowered, the more the score, the more the KPI score will be reduced. Once the keywords do not match, the KPI score of the course will be reduced, the lower the score, the less traffic the system pushes, and even be restricted.

Fifth, course content

Course content is the key, but also whether the students can repurchase and return single, and even the basis of the referral, the quality of the course is also a direct impact on the quality of the diversion of flow, the hundred learning is the system algorithm is based on the quality of the course itself, and the popularity of the instructor does not have a particularly large relationship, so it is a very fair platform, unlike other platforms like the flow of bias.

If you really don't know how to set the course content, you can first imitate, download the Hundred Learning APP to see what other people's courses are talking about, and then imitation, coupled with their own thinking, the formation of a complete set of course system.

Six, course pricing

Price is sensitive, but also directly affect the sales, if you are just starting to do knowledge pay, it is recommended not to price too high, to hundred learning column courses, for example, most of the column price of 298 yuan or less, too high trainees will not buy, and even affect the trainees to understand the course in depth, too low will let the students have a stereotypical impression of the value of the course itself.

Knowledge Payment Hundred Learning

seven, distribution and promotion

student referrals are very important, the old students to help you promote the course, you can directly form a fission effect, the creation of the course is recommended to set up a good course to promote the proportion of the commission and the proportion of invitations to the commission, the students to see that there is a commission, naturally, they will help to promote the study of Hundred Learning will focus on the promotion of courses that have a commission, so that students can It is more important to "take advantage of the cheap" than the students to take advantage of the cheap. Hundred Learning is not involved in store revenue draw, so you can set the commission ratio higher, the larger the commission, the greater the willingness to promote. According to the hundred learning platform on the column course, most of the column commission ratio is between 30% to 60%, the more you sell, the lower the marginal cost of the course, the greater the visibility.

Eight, independent promotion

New courses try to promote themselves first, such as through the public, community, with basic data: access data, subscription data, etc. will affect the system of the course promotion efforts, the greater the basic data, the greater the attention of the system to the course, the greater the natural get the traffic is greater.

九、渠道推广

前期店铺和课程都没有知名度，也没有特别大的流量，可以去你知道的渠道进行推广，比如在喜马拉雅、腾讯课堂、网易云课堂、淘课课等平台放几个质量比较好的课程进行引流（喜马拉雅、腾讯课堂、网易云课堂、淘课课、千聊、荔枝都是要参与抽成的，抽成比例 At least 20%, these platforms can only be used as a diversion, focusing on the management of a large amount of income is taken away by the platform)

You can also diversion through the QQ group, headline number, you can design a few publicity charts of the course, with the cell phone "shear" software made into a short video released in a number of short-video platforms (micro-vision, video, fast hand, beauty beat, video, video, video, video, video, video, video, video, video, video, video, video, video, video, video). No., fast hand, beauty beat, jittering, etc.) on the release of short videos to attract traffic.

Ten, to peer learning

Learning from the experience of peers can make themselves less detour, others have been verified, so you just have to follow the peers can be a lot of learning platform to do a lot of good business, some businessmen are more than ten million in annual revenue, half a year more than one million revenue stores have a lot of more attention to how they are operated, the course and publicity are how to design.

From the design of the course, to create a circle of friends, to attract flow of words, turnover of words, etc., to learn from other people's play, enough to improve their own visibility and influence.

Hundred learning to focus on knowledge e-commerce new education

Summary: If there are no users and there is no diversion channels for knowledge payment practitioners, it is recommended to immediately stationed in the hundred learning platform, which can reduce the cost of realizing the cost of having diversion channels in order to do a good job of paying for knowledge, and operating a good knowledge payment is not a difficult task, as long as more attempts, more to the excellent peers to learn, will certainly produce results! The quality of the course determines how far you can go, go far in order to earn more money, do not have "cut leek" thinking, do not think that knowledge payment is to sell courses, knowledge payment of the future is an educational service to improve the learning experience of the students and the effect of the landing in order to be bigger and stronger!