Traditional decoration companies do not transform, what to talk about the way out

With the launch of the hardcover housing policy, after digesting the existing housing, pure embryo room decoration can still be hot for how long?

Together with the national team of personal privacy trading more and more attention, I believe that there are now a lot of people have paid the price for this, the traditional telemarketing has been the end of the road.

One, resource integration

The future of the decoration must no longer be a single model, the so-called half-package or, all-inclusive, will gradually out of the market, why?

With the simplest Internet thinking now, the more complete the operation of the simpler APP, the greater the market acceptance rate, to put it bluntly on the four words, simple and easy to use. I vaguely remember when Ma Yun on Alibaba honesty through members of the "foolproof" operation, now seems to be undoubtedly very forward-looking era.

Looking back at the decoration, hundreds of materials and processes, in the layman's point of view is tantamount to the sky, can not make sense of it, how to make it simpler at the same time, with a certain market competitiveness, which has become the core elements of the installation of enterprises.

Second, the market transformation

With the launch of the policy of hardcover housing and the state of the importance of the sale of personal privacy, the traditional installation business will no longer face the plight, but the desperate situation.

Traditional installations of business development, nothing more than telemarketing, ground push and some channel expansion, some forward-looking companies, may do some online promotion, such as Baidu bidding, WeChat service number, etc., but to do these can really have strong competitiveness in the future?

China's business throughout the next five thousand years, as early as the "business" and "sitting business" of the division, in this simplified, we will understand it as "active customers" and We understand them as "active customers" and "passive customers".

We installed the traditional business of the enterprise, whether it is telemarketing, channels or push, in fact, is the process of actively looking for customers to sell, we have trained over and over again sales capacity, over and over again training ability to talk about the single, in fact, is to strengthen our business how to complete the active customer sales.

Three, the service system

Decoration industry in the final analysis, in fact, is a service-oriented industry, the traditional home improvement industry has been criticized "deep water" "opaque" sense of experience is extremely poor, but we rely on the property market environment of the fire, the same scenery to the present.

Then the question comes, when the whole market back to rationality, no longer simply low price as the first element of the time, those who have always thought that the decoration industry is a stupid gold more money fast, even with the intervention of the capital market, even if the flag of the Internet decoration, the same will not have a way out.

So our decoration enterprises to establish a perfect service system, return to the essence of people-oriented, good service in the early stage, the conversion rate of the contract is naturally high; the process of decoration and after-sales service is good, the proportion of repeat customers naturally rose.