Traditional Culture Encyclopedia - Traditional culture - Taobao clothing shop Ming
Taobao clothing shop Ming
The name of Taobao clothing store is a representative of one thing. Doing a good job in Taobao shop name is the first step to your success! Because the name of the store can give people a first impression, which is also very important. So, let me share the name of Taobao clothing store with you.
Taobao clothing store name 1 store name has a coup.
The first trick: change idioms skillfully
Changing idioms can not only make customers see what the store sells at a glance, but also make them look elegant. If there is a clothing store called "clear at a glance", there is also a women's clothing store called "silk painting"; A women's clothing store at the southern end of the main city is called "overjoyed".
I didn't know the secret until I talked to my boss. "At a glance" clothing has many characteristics, but few things are fine. Entering the store can be said to be clear at a glance, focusing on the consumption of specific groups; The Silk Painting is mainly made of silk clothing, and the decoration inside is also poetic. "Overjoyed" focuses on low-end consumer groups, focusing on price advantages, which makes you overjoyed.
There is a wedding company named "Love City" on a main road, which is exactly what the boss wants. Opening a wedding company naturally hopes that as many couples as possible. There is also a women's and children's clothing store called "love at first sight", which is homophonic "love at first sight". Yi is a third person pronoun, which is often used to refer to her in real life. The name "love at first sight" shows the "gender" of this store.
The second trick: go straight to the point.
The second major feature of the store name is that it is easy to understand and easy for consumers to remember. Such as "Ah Q Men's Wear", "Little One" and "Flower Core House". In addition to these popular names, more is to make a fuss about the function of the product directly, focusing the function of the product on the signboard, such as: "open sesame", as the name implies, is a shop with a lock key; "Porridge King" is a restaurant that mainly serves porridge, steamed stuffed buns and cold dishes. It goes without saying that "three meals a day" is a Chinese restaurant to solve people's three meals a day, and it also focuses on low-end consumption.
These businesses spare no effort to name their stores, which can not only make customers remember their names, but also let customers know what they are doing through their names. From this point of view, it is really not to be underestimated for businesses to gain insight into customers' minds.
The third measure: borrow homophones.
Speaking of homonyms, I have seen relatively unique signs. Silicon Valley is synonymous with high-tech industry, which originated in the United States, but has also been seen in Nanchong. However, this "Silicon Valley" is not Silicon Valley. Its name is "Turtle Valley" and it is actually a shop selling turtles. When I entered the store, I saw that all turtles, large and small, were packed in glass jars, and the price was reasonable. I was also responsible for raising turtles. The boss said frankly that making the name of the store "Turtle Valley" was intended to be tricky and unforgettable. As long as you buy turtles in the future, you will definitely not forget the "turtle valley".
In addition, I have seen a restaurant called "Steamed Beauty". Needless to say, it must be a homonym of "truth, goodness and beauty". The distinctive decoration in the store, coupled with the "relatives" of "truth, goodness and beauty", really left a good impression on people.
Nowadays, it is an era of fierce competition. In order to gain a firm foothold in the market competition, business owners have made great efforts in naming signboards. There is also a "Daren gaga" women's clothing store that climbs relatives with celebrities, which reminds people of the American fashion queen "ladygaga", and the women's clothing styles in the store are also dominated by fashion styles. The "Longzhongdui" clothing store that uses allusions and the "stone edge" of human emotions also have their own profound meanings and magical powers.
A senior advertiser in the advertising industry told me that a signboard is really essential for a business, and it is really necessary for ordinary owners to attract customers and attract attention. A signboard that is easy to understand and remember is not lacking in humor. However, businesses must also understand that quality is the last word for survival and development. "peaches and plums don't say anything, but do their thing." The publicity of customers is often wider and stronger than that of signboards. Besides spending time on signboards, we should pay more attention to the quality of goods.
In addition, when naming signboards, some merchants should also be careful not to infringe the trademark rights of other brands, otherwise they will play too much, infringe on the interests of others and lead to lawsuits. You may lose yourself in the end, but you will be self-defeating.
Naming principles of Taobao clothing store
1, the name should be easy to remember.
The name of the online store must be easy to remember, so that people can remember it easily when they see it, which is conducive to the spread of the name of the online store.
2. The name should be related to the products you deal in.
Each online shop will have its own different products and business models, so when naming your own clothing store, you should pay attention to what your products and business scope are and choose some related words. For example, in working girl, people can tell at a glance that they are engaged in women's wear.
3. In auspicious words.
China people pursue good luck, so they can choose some auspicious words when naming their names, such as: good luck, good luck, good luck and so on.
4. Names that reflect your strengths.
Nowadays, customers pay great attention to credibility when shopping online. Good word of mouth directly affects the quality of your business, so it can be reflected when you name the online store, such as: 100% praise, "crown seller" and so on.
Taobao clothing store name 2 Taobao shop name skills
1. Use the psychology of consumers to name Taobao stores with hot or popular things. Usually, naming can be considered through the following five psychological needs: catering to nostalgic needs, catering to fashion, catering to the psychology of liking foreign countries, catering to the psychology of seeking luck, and catering to the psychology of seeking novelty. For example, Handu Yishe, three squirrels and so on.
2. Borrowing numbers for naming is also a common naming method adopted by sellers. Because number naming is not only easy to identify and impressive, but also represents a deeper meaning, so clever use of numbers can also add a lot of color to the store. For example, 20 16 popular museum, store 62, post-90 s fashionistas and so on. All good names.
3. the method of using the name to shine. This method is mainly to name your Taobao shop by name and place name. First of all, in the use of names, we often follow the pattern of "surname+industry+surname", such as Lao She's honey juice and Hou Men's shoes. As for place names, they are generally named after local specialties, such as Chongqing spicy snacks, Changbai Mountain nourishing shop and so on.
4. The method of refining customs by classics, as the name implies, is to name Taobao shops with words in ancient poems and songs. Because ancient poems and songs contain high cultural and literary values, it will be more interesting to choose a word or a word from poems to name Taobao shops. Of course, the choice of words should pay attention to artistic conception, and it is best to arouse people's imagination. For example, the name of a musical instrument is "Tianwaiyin", which is conceived by imitating the poem "The laurel falls in the middle of the month and the sky floats outside the clouds".
5. Learn from the famous Taobao shop. On the basis of inexperienced novices, we can also learn from the names of some more successful and well-known Taobao shops. Combined with my own whimsy, I believe that my own unique store name will be born!
6. Borrowing the characteristics of commodities, consistent with operating commodities, should reflect the characteristics of operators, or reflect the characteristics or excellent quality of main commodities. If the characteristics of the goods sold are obvious, it is the best choice to choose the characteristics of the goods as the name of Taobao store, which can not only promote the business for Taobao store, but also clearly tell consumers what the market positioning of Taobao store is, and attract the target audience more accurately. For example: Li Ling Yuan Qingshui Clothing, you can tell at a glance that you are dealing in fashionable goods.
7, can be combined with the name of Taobao shop related service spirit, such as XX postage, sincere department store and so on.
8. If you are lucky, you will be lucky and avoid evil. If the name of Taobao shop is auspicious and pleasant to listen to, then the chances of winning customers' favor are definitely higher than other common names, such as "rich bamboo" and so on.
9. The name of Taobao store contains the search words commonly used by customers, such as: fashionable women's clothes, postage, accessories, shoes that earn credibility at a loss, etc. These common search words, as the composition of store names, can increase the chances of being searched in Taobao;
10, the name of the store implies the name of the owner and the types of goods sold, such as books, quiet pet shop, Qin Xiao computer house, etc. The advantage of this name is to give consideration to both, and also lay a good foundation for laying silk in the future. Now many new sellers choose this way to open stores.
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