What is the concept of mass customization?

Mass customization marketing is a marketing management model that emerged in the late 20th century. Enterprises or marketing organizations using this model rely on customer databases and modern information network technology to provide customized value mix solutions to each type of customer or even each customer to meet their individual needs. At the same time, through *** enjoy most of the infrastructure and the use of the Internet to greatly reduce production and operation and transaction costs, so as to obtain low-cost and differentiation of the double competitive advantage.