Does the franchise fee of Haidilao Hot Pot really need 30 million yuan? Thank you.

The joining fee of Haidilao hot pot alone doesn't need so much joining fee.

The initial fee is35,000?

Brand fee 10000?

Margin? 1 ten thousand?

Cost Analysis of Haidilao Hot Pot Opening

Store rent: rent is an inevitable expense for opening any store. The amount of rent is determined by factors such as the store area and the city where the store is opened. At present, the rental cost is 45,000 yuan/month in first-tier cities, 37,500 yuan/month in second-tier cities and 30,000 yuan/month in third-tier cities.

Equipment fee: No matter what store you open, equipment is essential, so equipment fee is also indispensable. However, the amount of equipment cost will be affected by many factors. Now to join Haidilao Hotpot, first-tier cities need 654.38+10,000 yuan, second-tier cities need 90,000 yuan, and third-tier cities need 80,000 yuan.

Decoration cost: it is very necessary to decorate and beautify the store before opening. After all, a comfortable shop environment is more attractive to consumers. Different cities and different decoration types require different decoration fees. To join Haidilao Hot Pot, the decoration expenses required are: 90,000 yuan in first-tier cities, 80,000 yuan in second-tier cities and 70,000 yuan in third-tier cities.

Opening/advertising fee: advertising fee is used for brand promotion. Only with proper publicity can a new store be known and recognized by more people. The advertising fee for joining Haidilao Hot Pot: RMB 0.5 million for first-tier cities, RMB 0.0 million for second-tier cities and RMB 8,000 for third-tier cities.

Personnel salary: Since opening a store requires recruiting employees, employees' salaries should naturally be prepared. The difference of economic level often determines the difference of personnel salary. At present, it is 30,000 yuan/month in first-tier cities (3,000 yuan/month * 10 people), 25,000 yuan/month in second-tier cities (2,500 yuan/month * 10 people) and 20,000 yuan/month in third-tier cities (2,000 yuan/month * 65,438+people).

Water and electricity miscellaneous fees: I believe everyone agrees that the water and electricity miscellaneous fees required by different regions and different types of shops are different. Take our common restaurant as an example. General utilities are: first-tier cities: 1.2 million yuan, second-tier cities: 1 10,000 yuan and third-tier cities: 8,000 yuan.

Brand management fee: to join a brand, you need to pay the brand management fee to get the unified service and support of the company. Detailed data show that the brand management fee for joining Haidilao Hot Pot is 5,000 yuan/year.

reference data

33cy.33cy[ citation time 2018-1-21]