What impact does direct selling have on traditional sales channels?

What impact does direct selling have on traditional sales channels? Direct selling is most beneficial to manufacturing channels, which can make products in short supply. This is the main reason why direct selling can expand sales. It doesn't matter whether it is wholesale or sales. Direct selling and traditional retail are not direct substitutes.

(1) From the product point of view, due to the different physical and chemical properties and technical contents of various products, manufacturers usually make rational judgments on the choice of distribution channels. In fact, not all products are suitable for direct selling. Only a certain kind of products can choose both retail and direct sales, and it is possible to form real channel competition.

(2) From the price point of view, the price of direct selling products is generally set by manufacturers, while the price setting of traditional retail products is more complicated, both by manufacturers and by retail enterprises. These are two different price formation mechanisms, so they are not directly replaceable. Generally speaking, the pricing of direct selling enterprises mainly considers production costs, direct selling expenses and market competition factors; In addition to the above factors, traditional retail enterprises should also consider the price difference and fairness of channel members.

(3) From the market point of view, the market of direct selling products is usually smaller than that of traditional retail. Because the cost of direct selling is relatively high, it is not suitable for developing in sparsely populated areas, and traditional retail industry can establish sales outlets in these areas. This shows that the markets targeted by the two channels are not exactly the same, and sometimes even a complementary relationship. Direct selling is more suitable for areas with relatively concentrated population, but in the vast rural areas of China, especially in some remote areas, direct selling may not have much market.

Can Dell Direct Selling Replace Traditional Sales Channels? It is impossible to speed up the mode that not every product can be sold directly, such as toothpaste and toothbrush. Therefore, goods with high homogeneity are not suitable for direct selling, that is, common small commodities in supermarkets. Computers, cars and rocket launchers can be sold directly, but ordinary companies have no ability and energy to undertake the construction and maintenance of direct sales channels. So Dell can do it, Lenovo HP is not sure it can do it well.

What do you think of the impact of the development of online sales on traditional sales channels? With the passage of time, there will be more and more online shopping, ranging from home improvement furniture and appliances to online shopping, which will have a considerable impact on traditional sales channels. If traditional sales are not gradually developed online now, they will be eliminated in the future, but online sales will be restricted by law, and some things cannot be sold online.

Why should toys be sold directly online through traditional sales channels?

There are many companies doing it now.

Look at this company. Very impressive. Direct pricing.

China's first Tongletang toy

The influence of network distribution on traditional distribution channels is discussed.

Network distribution is of great benefit to the marketing of traditional distribution channels.

Network distribution channels have reduced many links.

Save a lot of costs for enterprises.

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