Traditional Culture Encyclopedia - Traditional culture - Please list some people who have made great contributions to font design in the west. What contribution did they make? What role does it play in promoting society?

Please list some people who have made great contributions to font design in the west. What contribution did they make? What role does it play in promoting society?

EdBenguiat, Ed Bengit and American font designers JonathanHoefler and tobiasfere-Jones.

EdBenguiat designed nearly 600 fonts in his life, and designed logos for Ford Motor Company, AT&T Company and many famous brands such as TheNewYorkTimes, new york Times, Playboy, Esquire, Mr. Fashion, Look and so on. , and films such as SuperFly 1972. The TV series StrangerThings, which was later released on Netflix, also adopted its famous font "ITCBenguait" as the screen title, which was called "horror font". American font designers JonathanHoefler and TobiasFrere-Jones jointly created Gotham font, and the font design was inspired by the traditional font style in American streets. It has won the favor of many companies and appeared on Netflix envelopes and Coca-Cola beverage cans. During the Obama campaign in 2008, the campaign team also chose Gotham font as the official font.

They have greatly promoted the development of society and made indelible contributions.