What types of newspaper formats are there?

The front page of newspapers in the marketing era is mainly composed of headlines, eyebrows, eyes, headlines, inverted headlines and guidance.

Title: In the marketing era, newspapers usually put the title on the top of the front page to the left, right or center. Highlight different styles of newspapers by changing fonts, colors, sizes and shadows. For example, the headline of Wenzhou Metropolis Daily highlighted the word "city" in the registration, and the font color was set to red, which naturally distinguished it from the other three black and Song fonts, which not only gave people a clear visual experience, but also reflected the newspaper's characteristics of serving the metropolitan population. The title of "Wenzhou Evening News" is designed in red font, placed on the top left side of the page, and the bright red color highlights its registration. The registered design of Wenzhou Business Daily is yellow font and red shading. Therefore, headlines are designed by various newspapers to have the characteristics of this newspaper.

Newspaper eyebrows: Generally placed under and above the headline, newspaper eyebrows are used to publish the publication date, total print run, number of pages of the newspaper of the day, publication date, registration number (code name), and some also indicate the name of the organizer. For example, the number, date, unified serial number and distribution code of this issue are published in the newspaper of Beijing Youth Daily. The Beijing Evening News focuses on the date of issue and the name of the newspaper group.

Newspapers: Newspapers are usually arranged on the two sides or right side of the header, and are usually used to publish important words, pictures and short and relatively independent manuscripts; Some also publish summaries of the contents of the day, weather forecasts, calendars and advertisements. For example, Beijing Evening News sometimes publishes some advertisements in newspapers.

Headline: Headlines are the headlines of various newspapers, usually published in the upper left corner or the first half of the newspaper. The front page headline is the most important content of every newspaper. Sometimes in order to show the importance of news, the headline font is enlarged or the shading color is increased.

Inverted headlines: Inverted headlines are generally arranged at the bottom or lower right corner of the front page, which is another form for newspapers to highlight important news rather than current political news in the marketing era.

Introduction: Introduction is an important part of newspaper layout design in the marketing era, and it has become a necessary column of almost every newspaper. Some reading guides are arranged in the right or left column of the home page; Some published one or two guides in the newspaper; Some arrange reading guidance in the middle of the home page; Some even arrange reading instructions other than titles. For example, Beijing Youth Daily, in addition to the introduction column near the front page, sometimes adopts the way of title+introduction and photos instead of full-text publication, so that more readable and necessary reports on the inner page "emerge" on the front page. For example, Wenzhou Metropolis Daily and Wenzhou Evening News all put one or two important reading guides on the right side of the front page, or publish some manuscripts, and then guide them in what form. "qianjiang evening news" sometimes puts the reading guide under the title, and uses four picture frames to tell readers what the most valuable news of this issue is in the form of photos and reading guide. Therefore, the function of the home page reading guide is not only the index function, but also the information content of the limited layout of the home page.

Manuscript processing: In the marketing era, the front page of China newspapers is usually used as the news page. Therefore, there are usually three ways to deal with the news version of the manuscript: one is to start with the news version, and then go to other versions. Second, the topic is in the news page and the article is in other pages. Third, the news edition publishes abstracts, and other editions publish full texts; The front page is usually a fully open layout, and the most important news articles are usually placed on the front page.

Strong layout: In the marketing era, the front page layout of China newspapers is in sharp contrast: generally, the manuscript in the left half is more important than that in the right half; The manuscript in the upper left area is more important than the manuscript in the upper right area; The manuscript in the lower left area is more important than the manuscript in the lower right area. Sometimes, the layout staff will change the importance of each area of the layout, such as: weakening the dominant area by narrowing the title, reducing the importance of the usual dominant area in the reader's mind; Sometimes the weak areas are strengthened by adding titles, so as to enhance the status of news in the weak areas in the readers' minds and create a layout mode of "subheading" and "false title". In this case, it is usually handled in the form of such a subtitle. The news or news of some important people and institutions is not worthy of headlines, but it is worthy of attention.

Column system: In the marketing era, China's newspapers adopted the column system: the basic columns of folio newspapers mostly adopted the eight-column system, and the basic columns of quarto newspapers mostly adopted the seven-column system. The purpose of column division is to minimize the inconvenience caused by too long text, but also to increase the layout changes and make the layout lively. In addition, the blank formed between columns breaks the monotony of the layout and makes the layout fresh and clear. In the layout of text, basic columns are mostly used as units, and sometimes variable columns are widely used, such as long columns after multiplication of basic columns and broken columns after multiplication of non-basic columns. Changing columns can not only strengthen the layout and attract readers' attention, but also increase the vividness and beautify the layout.

Title design: In the marketing era, in the front page title design of Chinese newspapers, the general title will take two forms: theme+subtitle or quotation+theme, and the font design is bigger and stronger than other manuscripts. Sometimes the font size and shading color changes between the main topic, the theme and the auxiliary topic are used to show the difference, which reflects the solemnity of the title. For example, Wenzhou Metropolis Daily sometimes sets the leading titles and theme shading of important articles on the front page to different colors, and usually sets these two lines of titles to different sizes or colors.

Picture arrangement: The front page picture is a highlight of China newspaper layout in the marketing era. Generally, the front page of a newspaper will arrange at least one picture to increase the vitality of the page. The interspersed arrangement of pictures can not only add color to a page, but also make news information expressed by the intuitive effect of pictures. When several news pictures are different in size and vertically and horizontally matched, they are diagonal, golden section or overlapping. For example, there is a picture of Zhang greatly on the homepage of Bao Jing, which is concise and can relieve the reading fatigue caused by too many words. The front page sometimes adopts the form of enlarged publication in the selection of news pictures, which can fully display the image in the photos, enhance the readability of the photos and improve readers' reading interest. The front page sometimes takes news pictures as the title to meet the needs of newspaper competition in the era of reading pictures. Therefore, news pictures are the highlight of the front page, with the characteristics of news, authenticity, knowledge, value and pleasure.

Important manuscripts: Important manuscripts on the home page are generally framed. For example, on the front page of Wenzhou Metropolis Daily on March 24th, 2004, in order to show the importance of a meeting, the whole manuscript was framed with red lines, separating the center of the printed part from the margins of the non-printed part, and the title font was also designed to stand out in red for readers to see at a glance.

Color: Color is another language form of the front page and other pages of China newspapers in the marketing era. The color layout of the home page is generally expressed by the change of font color, the use of blank, the insertion of color pictures and the change of block shading. The change of font color is mainly reflected in the change of font color of registration and various news article titles; The use of white space is to leave white space around pictures and titles appropriately, so that pictures and titles stand out. Domestic financial newspapers, such as Economic Observer and 2 1 Century Business Herald, use a lot of blank spaces, leaving appropriate positions between titles and articles, and leaving no boxes or lace between articles. This is another layout design method for newspapers to attract readers to buy and increase sales in the marketing market.

Layout design: In the marketing era, the front page of newspapers mostly adopts modular layout design, that is, the manuscript is neatly divided into several thick articles, and the method of staggered columns is minimized to form an independent section, which can not only help readers organize information, but also improve reading speed. Modular layout design is convenient for collecting manuscripts, breaking the traditional phenomenon of topic interruption, coloring the shading of a manuscript and releasing the impact of news photos.

Therefore, it can be said that the front page is the first visual element of a newspaper image, and it is also one of the carriers that highlight the characteristics of Chinese newspapers in the marketing era. A concise, vivid, eye-catching and informative front page layout is related to the competitive advantage of a newspaper in the marketing era.