How does new retail improve the level of consumer experience?

The main feature of new retail is cross-border integration, which realizes all-round consumption access through traditional retail stores, smart stores, multimedia display equipment, e-commerce platforms and marketing promotion, which greatly promotes the supply-side reform. The new retail promotes the goods to reach the consumption end from the supply side with better and faster speed, lower cost and fewer links, and promotes the supply-side reform. Not only provides a smooth trading experience, but also a good experience can drive more users' consumption.

In addition to the efforts of merchants, culture, consumption level and other reasons are also promoting the arrival of the new retail era. The gradual improvement of national consumption capacity and level means that there is still huge room for future consumption upgrading market.

Secondly, commodity consumption gradually turned to service consumption. At present, the proportion of service consumption in the overall consumption has been greatly improved, and the proportion of commodity consumption is gradually decreasing. In the whole consumption expenditure structure, the proportion of daily necessities such as food and medical care is declining, while the proportion of enjoyable consumption such as transportation, culture and clothing is rising.