Measures to improve China's tourism informatization level Measures and methods to improve China's tourism informatization level

:1. Measures and methods to improve China's tourism informatization level

1. Change the traditional mode of reception. At present, China's development potential American tourism lies in the expanding supply market and increasingly obvious personalized tourism.

2. Weaken the function of travel agencies. As an intermediary service provider, the main functions of travel agencies are to provide consulting services, ticket processing, design and promotion of tourism products.

3. The development of tourism e-commerce. With the rapid development and popularization of the Internet in the world, the results of information technology is gradually penetrating into all aspects of people's social life and production. E-commerce, as a new means of transaction and business model, is also entering into various fields of traditional business, including tourism, at an unprecedented speed.

Therefore, China can only take the road of informationization, and international tourism development in line with the Chinese tourism industry has opened up a new world, and make new contributions to the development of the national economy.

:2. Introduction to tourism informatization technology

1. Change the traditional mode of reception. At present, China's development potential of the United States tourism lies in the supply market continues to expand and increasingly obvious personalized tourism.

2. Weaken the function of the travel agency. As an intermediary service provider, the main functions of travel agencies are to provide consulting services, ticket processing, design and promotion of tourism products.

3. The development of tourism e-commerce. With the rapid development and popularization of the Internet in the world, the results of information technology is gradually penetrating into all aspects of people's social life and production. E-commerce, as a new means of transaction and business model, is also entering into various fields of traditional business, including tourism, at an unprecedented speed.

Therefore, China only take the road of informationization, and international tourism development in line with the Chinese tourism industry to open up a new world, for the development of the national economy to make new contributions.

3. The measures and methods to improve China's tourism informatization level are

Tourism scenic area informatization construction is a dynamic process. The main task is to make full use of the Internet of Things, cloud computing, next-generation communication networks, high-performance information processing, intelligent data mining and other modern information technology. And to redesign, remodel and operate the business processes of scenic resources protection, visitor services, brand marketing and so on. Eventually enhance the core competitiveness of scenic spots and realize sustainable development.

Entering the development of scenic area informationization and intelligence. The new standard updates the content of the old standard postal services and use information technology, the score has also increased by 50 points. The basis of information technology and information technology management put forward assessment requirements, such as WIFI coverage, visitor flow regulation, operation monitoring and so on. With the development of information technology, network, Internet and self-media, information services, information management and e-commerce is particularly important to the development of a scenic spot.

Information scoring rules

The content of informationization includes four parts: information foundation, information management, information service and e-commerce.

Informationization foundation scoring items

Informationization scores the highest in the informationization items, which shows that consolidating the foundation is the main focus of the informationization construction of tourist attractions.

Information management scoring item

Information management is a major goal of the informationization construction of tourist attractions. On the basis of information infrastructure construction, the scenic spot operation monitoring is realized.

Information Service Score Project

It is a service object of the informationization construction of tourist attractions, which establishes the information interaction channel between the scenic spot and the tourists, and improves the quality of tourist experience.

E-commerce Score Items

The e-ticketing system is the standard of informatization of tourist attractions, and it is also an effective way to publicize the scenic spots and promote their development. In the revision of this part of the informatization, the new standard absorbed the original fragmented related content and listed the scenic spot informatization as a big item. Its purpose is to guide the tourist attractions to pay more attention to the improvement of the level of information technology, to meet the needs of the development of information technology in tourist attractions

The construction of scenic area informationization requires the comprehensive application of modern information technology, comprehensive planning and construction, management, operation and service, with various types of business application information system construction as a link, integration of scenic resources, to achieve the information **** enjoyment, innovative management mode; to achieve the protection of resources, Industrial structure optimization, intelligent management and service, comprehensively promote the scenic environment, social and economic sustainable development.

The updating and improvement of the scenic area A-level rating standard will better promote China's development of the U.S. tourism industry.

4. At present, China's tourism informationization level

The tourism industry, as a direct consumer-facing industry, is an open system. Information throughout the whole process of tourism activities, is the key to the survival and development of tourism enterprises.

From the consumer s point of view, with the improvement of living standards and the enrichment of tourism experience, the qualitative characteristics of their needs are becoming increasingly obvious, thus putting forward a higher demand for information.

For the tourism industry, from the planning and development of attractions, the statistics of tourism information, to the determination of the target market, the formulation of market competition strategy, all need strong information as a backing. In short, the use of information technology has permeated all aspects of the modern tourism industry.

5. What are the measures and methods to improve China's tourism informatization level

The status quo of the construction of tourism and cultural scenic spots in the information environment. From the point of view of the current situation of China's tourism and cultural attractions construction, there are still many problems that need to be solved, mainly reflected in the low level of informationization construction, the level of awareness of informationization construction is relatively weak.

The lack of a clear understanding of the comprehensive understanding of the informationization construction of tourism and cultural scenic spots and the important value of the lack of a clear understanding of the informationization construction, resulting in the informationization construction of the scale is not large, the layout is not scientific.

6. What are the measures and methods to improve China's tourism informatization level

Tourism informatization: through the application of information technology to change the traditional mechanism of tourism production, circulation and consumption, the development of information technology to optimize the operation of the tourism economy, to achieve the rapid growth of the tourism economy, which is the basic stage of digital tourism. Simply put, it means making full use of electronic technology, information technology, database technology and network technology to collect, organize and utilize all kinds of tourism information resources, so as to make it become the productivity of tourism development and an important means to promote tourism development and improve tourism management level. How to realize tourism informatization: increase the development of tourism e-commerce, build a tourism information *** enjoyment platform, establish tourism service informatization standards, construction of big data and a series of measures. In order to achieve the purpose of information resources *** enjoyment, so as to realize the informatization of the tourism industry.

:7.Problems and Challenges of Tourism Informatization

1. Insufficient development of cultural tourism resources and improper planning. China has rich cultural tourism resources with more than 10,000 sightseeing spots available. Only 1,800 of them have been developed to receive domestic and foreign tourists, less than 1/5. The value of cultural tourism resources has not been fully explored. There is also the problem of improper planning. For example, Lijiang Ancient City, as a world cultural heritage, has developed its attractions beyond its normal scope, which has made it artificial and commercialized, gradually losing its original ethnic flavor. In the historical and cultural city of ancient city wall side of the elevator erected on the program Nanjing ancient city is a serious overdevelopment of the scenic area.

2. The supporting infrastructure for cultural tourism is backward. Cultural infrastructure includes not only the traditional tourism transportation and hospitality industry, but also tourism information infrastructure using new technologies. China still has a lot of problems with infrastructure construction, such as transportation problems, hotel industry problems, cultural tourism information technology problems. Especially in some economically underdeveloped areas, even if they have excellent cultural tourism resources, the lack of corresponding supporting facilities, such as inconvenient transportation and poor hotel occupancy rate, can lead to constraints on cultural tourism.

3. Insufficient development funds and single channel of investment and financing. Cultural tourism ta

4. Inadequate legal system. China's U.S. tourism legal system should be a complete legal system based on the "Chinese People's **** and State Tourism Law". In addition to the basic tourism law, it should also include all aspects of tourism. However, there are currently some problems with this institutional framework, while a variety of specialized tourism laws and regulations are not perfect, mainly because the scope can not keep pace with the development of the industry, is temporary, and the lack of follow-up laws and regulations. Due to the lack of laws to supervise and manage the tourism industry, a variety of illegal phenomena, such as vicious competition, false advertising, contract fraud and destruction of tourism resources, flooded China's tourism market, such as the Hong Kong Precious Incident and the well-known Hainan Sanya Incident, which will surely lead to a rapid decline in the tourism revenue of this region. Seriously affect the long-term healthy development of the cultural tourism industry,

5. The cultural tourism industry lacks excellent professionals.In the 21st century, talent is the most important resource. However, China's U.S. tourism industry has recently surged, the training of talents is obviously backward and lack of, especially proficient in the development of tourism based on culture is scarce. Countermeasures analysis of cultural tourism development

8. China's tourism informatization development status

The construction of intelligent scenic spot big data analysis platform can not only provide data support for data storage, data mining, data analysis and so on. It can also provide real-time monitoring and traffic warning information for the scenic spot, which can help guide the scenic spot and provide a basis for scientific decision-making by the managers.

In the application of data, it has the functions of operator data analysis, passenger source analysis, real-time passenger flow analysis of scenic spots, traffic data early warning analysis, network marketing analysis, visitor profile analysis, tourism resources statistics and so on. Through big data, it can master the dynamics of scenic area passenger flow and the offline behavioral trajectory of tourists, understand the correlation between scenic areas, and assist in scenic area adjustment and combination decision-making. In-depth understanding of the basic characteristics of tourists and online behavioral preferences, digging personalized services to enhance the tourist consumption experience.

Big Data handles the collection, storage and cleaning of massive unstructured tourism data, changing the traditional workflow of manual collection, checking and analysis of tourism data, and promoting the development of tourism enterprises towards informatization and intelligence. Driven by the tourism market economy, it promotes the intelligent transformation of tourism enterprises such as scenic spots, travel agencies and enterprises involved in tourism, and promotes the development and innovation of the overall tourism industry.

Through big data, it realizes intelligent management, intelligent marketing, intelligent service, and accurately reflects the tourism source market and product market in the region, so as to accurately control the resource market and other factors, and provide strong data support for the development of tourism destinations.