What is online celebrity marketing?

This kind of marketing aims to promote a specific product or brand by cooperating with influential people on social media (that is, online celebrities).

The marketing of online celebrities is similar to traditional celebrity endorsements, but the difference is that the marketing of online celebrities depends more on their influence on social media and fan base. Internet celebrities promote products or brands by publishing brand-related content, such as pictures, videos and live broadcasts. Their fans will interact with them through likes, comments and sharing, so that the brand can get more exposure and recognition.