How to establish a customer service management system

Page 16. 1.10,000 words "Abstract" With the rapid development of China's economy, global economic integration and accession to the WTO, China's economy, infrastructure and living environment have undergone drastic changes, and the competition faced by China enterprises has become extremely fierce. How to successfully meet these challenges? Now, enterprises should break away from pure price competition, seek distinctive competitive advantages and actively strengthen contact with customers. At the same time, in line with the diversified trend of customer demand, we began to pay attention to "one-on-one sales" aimed at a single individual, rather than the traditional "plate market" centered on a certain group of people. In short, enterprises must improve their service level to customers, establish a correct customer service concept, adopt appropriate customer service strategies, establish a structured customer service system, accumulate and analyze each customer's database, and provide comprehensive services according to individual needs to achieve a win-win situation. Key words: customer service management, customer service concept, customer service strategy, customer service structured catalogue Preface: The era of customer service has arrived. It can be said that the era of customer service has arrived. What enterprises need to do is to establish a correct concept of customer service, strengthen communication with customers and provide effective services to customers. Meeting the needs of customers has become the key to the success of enterprises. Providing customers with more products with higher added value and more value-added services will make customers feel your sincerity from time to time and make repeated transactions. Helping customers means helping the enterprise itself, and the improvement of customer market share means the improvement of enterprise competitiveness. At home, many people of insight have realized this point, and the common behaviors in the market, such as "promotion", "joint marketing", "bundled marketing" and "value-added services", also reflect this idea. 2. Wang Xiuzhi and Zheng Yijun, Customer Service and Management, Guangzhou: Guangdong Economic Publishing House, 20023, edited by Dai, Customer Asset Management, Beijing: China Theatre Publishing House, 200 1.