Opening a photo studio to make money

Ordinary photo studio to shoot out of the ID card photos, very old-fashioned, and even can be said to be a big gap with the real person. And their own stores to shoot out of the ID card photo and the degree of real people can reach 100% the same. Because, come to take pictures of the guests will receive a form at the front desk, which includes the background color, expression, make-up, post-processing requirements for refinement. For example, there are 3 types of expressions: smiling, laughing, and serious, and the post-processing is divided into several scales such as serious, sunny, gentle, spiritual, and original. This form will be handed over by the guests to the staff in charge of each shooting session, who will ask the guests for their opinions and then operate with their own professional judgment. The last careful trimming in addition to make-up sessions can not solve the problem of high and low shoulders, large and small eyes, and finally even the demeanor will be done to make customers satisfied.

The price is expensive, is the peer 5 times

Do not look at the services provided by the week is very thoughtful, but the price of a set of satisfactory photo ID can be expensive, the minimum price is 100 yuan / set (a version of the photo), if the customer has other requirements, the price will be up. And to know the current market price of the ordinary photo ID is more than 20 yuan / set. Such a high price will have guests to buy?

Xiao Zhou revealed that this point they are not afraid, only in 2014, he was for tens of thousands of private customers to shoot ID photos, for a number of enterprises nearly 3,000 people photographed ID photos. This quantity is far more than any photo studio that shoots ID photos. The reason is simple, ID photos are very versatile, passports, job applications, driver's licenses? All need, so the market demand is very large, plus I can do to make customers more satisfied, through the word of mouth effect of the spread of recognition of my store more and more people. Now if customers do not book 2 weeks in advance, simply can not shoot the ID photo.

Young people are the mainstream, corporate customers are indispensable

Zhou said, so far more recognized this model is the young people, especially after ?80?

And the proportion of female customers is nearly 25% higher than the proportion of male customers, and these female customers are mostly fresh graduates, female white-collar workers.

At the same time, Zhou revealed that many people think that the photo market is for personal services, in fact, this point of view is a bit outdated, photo ID can also be for corporate customer service. As an example, companies need to make access cards for employees, or companies to go out to make some exhibitors' participation in the card, these are document photo market. In addition, there is also a particularly large invisible market, that is, the person in charge of the enterprise in the media published photos, and they are also very low for the price sensitivity. That's why I've been trying to develop the corporate market. Currently, the ratio of private and corporate clients to their own revenue is 7:3. In addition, the purpose of developing the corporate market is to further publicize their own business, after all, the number of employees in the enterprise, the proliferation of the speed is much faster than that of private clients. In fact, Zhou's strategy has proved to be correct. In the first quarter of 2015, nearly 30% of new customers were converted or introduced from corporate clients. And now Shanghai has hundreds of state-owned enterprises, private bosses and his appointment to shoot the image of the photo, said Zhou, in 2015, only the image of the market is estimated to be able to bring their own net income of three or four hundred thousand dollars.

Photo ID as a fashion blockbuster

Zhou said, and in the ordinary photo studio photo ID from the door to take photos only one or two minutes different, in their own photo studio, photo ID as shooting fashion blockbusters. For example, customers often spend 20 to 30 minutes in the styling session.

After the styling session, customers are introduced to the shooting area, which is also different from the usual roadside photo booths. The latter does not set aside a large site to shoot ID photos, while in Xiao Zhou's store, its five photo booths add up to a **** more than 80 square meters. Zhou introduced the shooting site is at least 5 meters deep, which allows the photographer to better place the lighting equipment, and good lighting is one of the keys to a good photo ID.

After the completion of the shooting guests to choose their own most satisfied with a photo, and then by the post-designer for fine-tuning. In the make-up and shooting process can not be properly resolved in the fine hair, high and low shoulders, large and small eyes and other issues will be in the hands of the designer for the final processing, and Zhou store in the content of the fine-tuning and even included the appearance.

Xiao Zhou said, ? If (guests) really in the photographer's guidance can not achieve the relaxation of the five senses, we will carry out the adjustment of demeanor. A guest who said he has always taken pictures of ID photos smile not open found that in the final picture, the corners of his mouth was adjusted to slightly upward.

Details to win, so that customers value for money

Xiao Zhou said that they rely on the details to win, so that customers feel that spending $ 100 to shoot a set of ID photos worthwhile. Take a look at the following details:

First, after the customer booking success, the night before the shooting photo studio will send a reminder text message, which includes the shooting time and notes, and will also give the customer some warm suggestions, such as going to bed early or drinking a cup of coffee early the next morning to remove facial swelling.

Second, the make-up department has prepared one to twenty sets of clothes for men and women, with different styles, body types, colors and even collar shapes. If the clothes worn by the guests on that day are not appropriate, for example, to take pictures of the white or blue background of the ID card photos but mistakenly wearing a light-colored shirt, the makeup artist will be based on the needs of the guests and the characteristics of the clothing with the advice given. These suggestions also take into account the guest? Special circumstances? , such as a short neck, will let him wear no collar, can not let him because of these shortcomings they know affect his confidence, relaxation level.

Third, the makeup artists will focus on the eyes of the guests in the process of modeling, so that they look more spiritual. Many guests have a single eye or a pair of eyes or large and small eyes, these features will become very obvious after the camera playback, so you need to focus on adjusting. Some? special circumstances? were again taken into account. For example, a male customer whose ears were positioned at the back of his head had difficulty revealing his ears as required in his previous ID photo experience. At Cho's store, he was asked by the makeup artist how he would like to handle his hair in order to reveal his ears, ? (Hair) back to the past a little more mature, put down a little younger.? Let the customer choose.

Fourth, in the study of foreign ID photos, Zhou found that the people photographed not only look good, but also more confident and optimistic attitude, so he asked the photographer to have some control over the guest's demeanor. Nowadays, photographers learn how to analyze whether a guest has reached a relaxed state through micro-expressions, such as the degree of relaxation of the lip muscles and the degree of force of the muscles around the eyes to see whether they are really smiling or fake smiling. As soon as they realize that a guest is still shy or nervous, the photographers will chat and communicate with them? even if that might just be ? Where is home? What do you do for a living? Even if it's just a simple chat. Rhythmic music is also played throughout the shoot to help ease guests' nerves.

Site has to pay attention to, the business also has off-peak season

Zhou said, may be many people do not know that the business of shooting documents are also off-peak season, generally speaking, there are three peak shooting a year, one is, every year, December to February is the peak of the shooting; the second is every year, May to July is a peak; the third is every year, May to July is a peak, and the third is every year, the peak is a peak. peak period; three is the annual September to October is a peak period. These three phases are basically the peak season of students' graduation season, business personnel leaving and joining the peak season, so this time the market for ID photos is in great demand. At the same time, because this time contains many holidays, people travel, learning driver's license and so on is also a large number of documents need to be photographed. The rest of the time is off-season. In order to balance the volume of business, generally in the off-season, they will focus on the corporate photo market, for example, in 2014 off-season, they have successfully photographed the image of 500 medical workers for a hospital in Shanghai, and the profit is not less than the private photo ID.

At the same time, Zhou revealed that, because the demand for ID photos is still the largest number of college students, so their own stores in Shanghai, where the concentration of colleges and universities. It is best to open in the students on the way out of school, because they go to school early, a lot of stores are not open, so tend not to pay attention to the roadside stores, on the contrary, when they are out of school, is the time for them to relax, they will pay attention to the street side of the store, if the investor does not pay attention to this point, it is difficult to open the market in a short period of time.

In addition, Xiao Zhou said, as young people now like to play microblogging, so when investors just started to open the store, may wish to take some incentives after the customer shooting, such as letting the customer will be their own ID card photo to the circle of friends to share, you can enjoy a certain amount of discounts, although less profit, but conducive to the store's early publicity. I'm not sure if you're going to be able to get a good deal on this, but I'm sure you're going to be able to get a good deal on this.

Big picture of the document is so made

1, the photo studio is taken by appointment mode, the customer can according to the photo studio published appointment calendar to select their own time period, through the photo studio's micro-signal to make an appointment.

2, after the booking, to the night before the shooting, the studio will send a reminder text message, including the shooting time and notes, and will also give the customer some warm advice, such as go to bed early or drink a cup of coffee early the next day to get rid of facial puffiness.

3. On the day of the photo shoot, the customer arrives at the store for half an hour to an hour of makeup preparation. ID photo makeup is also quite important, to retain my features under the premise of maximum beautification. Guangzhou girls don't pay much attention to facial shading when doing makeup, which is an important part of taking ID photos to emphasize the customer's contours and natural beauty. In order to find the right makeup for the ID photo, their team also conducted various makeup tests, such as various types of powder with different degrees of light absorption, you need to find the right powder.

4, after the makeup, it came to the most important part of the shooting. In the past, the general photo ID usually only use a photography light and is the front of the light, so it will be easy to look at the face of the big, and sitting in the photo ID, it is easy to stiff, out of the film is not natural, in this kind of? The photo will be taken in the same way as a snapshot. In this style, many people's ID photos have become their own? Black history. And in the photo studio studio, all the customers are to take a standing position also to take pictures.

5, the photo studio used five photography lights, the reporter visited the day they added two new lights, respectively, responsible for the front and back, left and right and overhead, background shadows and other lighting, and the use of reflectors to regulate the uniformity of the light. In this way, from a distance, there really seems to be a feeling of shooting fashion blockbusters. Of course, this lighting is not to look ? Cool? , but rather to be able to reflect a natural sense of light and enhance the contours of the face on the finished film.

6 Once the shoot is done, it's time for retouching. Guests and photographers **** with the discussion, select a most satisfactory photo after the photo studio staff to carry out retouching work. Because it is a document photo, so the main thing in the retouching is to enhance the beauty of the face for fine-tuning, can not be excessive retouching, to retain the characteristics of the customer himself.

Shooting background

Do not underestimate the shooting background. Although the photo on the resume does not require much in the way of background. But for different companies, a good use of different background colors may be able to leave a better impression. Huang Yihan according to the side of the company's friends, civil servants, foreign enterprises, private enterprises, white-collar white-collar IT industry, the eyes of the evaluation, summed up a conclusion.

Photo background is other colors, will be more than white background resume to HR in the review of the resume to leave a deeper impression, can remember the first face when the scene, increase the possibility of candidates employed.

Gray background, more serious, formal, suitable for state-owned enterprises, foreign companies to apply for jobs. A blue background will make the subject look older. And it meets the photo requirements of most civil servants, law firms, and other related organizations.

The bud yellow background makes people look more relatable and can be used when applying for jobs in private companies and IT companies.

Makeup and hairstyle

The common photo size on a resume is at 1 inch. The basic requirement for taking a photo on the photo ID on resume is clean and neat. Because the photo ID for resume does not pay attention to personality, dignified, atmosphere is good. Girls are best not to wear earrings, necklaces and other accessories, so that the shooting picture will be more concise.

Both boys and girls, it is best to have some light foundation as a base to make the color look better. Girls can wear some light makeup with blush, eyeliner and eyebrows.

Boys can focus on making their eyebrows thicker to look more energetic. People who see your resume will have a more positive impression of your image.

When it comes to hairstyles, for both men and women, freshness is the most important thing. Hair should not be frizzy, if there are some fine hair, it is best to use hairspray to fix, to establish a simple, clean image of the workplace. A girl's up-do is more mature than long hair in a shawl, preferably with a center parting to add symmetry to the face. Symmetry makes the face more beautiful.

Clothing

Depending on the profession, wearing different clothes for resume ID photos will also give extra points for professionalism. For guys, looking for a job in a bank, law firm, or airline suggests wearing a suit for the photo shoot. Going to the IT industry, try a loose cardigan house shirt that matches the temperament and atmosphere of the industry. A striped shirt won't make you go wrong and can be used in many career application resumes.

For girls there are not many restrictions, as long as they look good and atmospheric. You can also wear professional dresses and suits to add a sense of professionalism depending on the requirements.

There are also some tips on dress code to make up for their defects. People with shorter necks can wear a shirt with a collar. Open the buttons of the shirt to reveal a V-shaped neck and make the head and neck look longer. People with long necks can use stand-up collars to reduce the visual length.

Eyewear and styling

Image is also a key to companies hiring staff. There have been many surveys that show that a beautiful face and image are more likely to be hired than people with similar qualifications in other areas. The shape of the face is now a must-see criterion for many people's aesthetics, and eyeglasses can modify the shape of the face very well.

Round-framed glasses make the face look smaller. Square-framed glasses can make a small face look bigger, especially suitable for boys with a smaller face, which can increase the aura. Eyeglasses can likewise make the glasses look bigger.

If you want to surprise in the resume photo session, you can also take some relatively personalized ID photos. Girls take photos with their hair puffed up with a fan to give an airy, feminine look. Girls can also put on a green braid to give themselves a natural sense of innocence.