What are the Internet thinking?

1, traffic thinking: traffic is the user's attention, fans. Traffic thinking first uses free access to users' attention. Free is a better charge.

Case 1: Station Restaurant. Everyone who has been to the station knows that the food is not only expensive, but also unpalatable, but the business of these shops is still good. The reason is that the traffic at the station is very heavy. People wave after wave, and someone will always buy it.

2. Social thinking: Social thinking is to rebuild the communication relationship between enterprises and users, and use social tools, media and the Internet to rebuild business models. Common social media: Weibo, WeChat, Little Red Book, Tik Tok, etc. The idea of big data is to collect user data, analyze user behavior and drive operational decisions. Data assets are the core competitiveness.

Case 1: In order to rebuild the communication relationship, large companies actively enter social media platforms for word-of-mouth communication. For example, Xiaomi, smart watches.

3. Platform thinking: The concept of the platform is to create an ecosystem that is beneficial to both parties, and make use of the existing platform to make the company a platform for employees.

Case 1: platform ecosystem. For example, Tencent has built a strong social-centered industrial ecology, covering games, finance, information and entertainment.

4. Cross-border thinking: With cross-border thinking, the Internet has penetrated into manufacturing, entertainment, finance, telecommunications and other fields, and industry boundaries are becoming increasingly blurred.

Case: Alibaba has mastered the user data and applied for a bank. Therefore, as an Internet person, don't set industry boundaries for yourself.