What are the seven sentences about the essence of doing business?

Try to meet people's living needs, but this demand is complex and will be affected by seasons, seasons and social conditions. Therefore, we must have a good market awareness and seize business opportunities in order to be in an invincible position.

2. Let commodities trade with others and make short trades.

Fan Li adjusted his materials with the theory of agricultural abundance and regret cycle. Specifically, he should fully prepare anti-season items, such as fur coats in summer, cool clothes in winter, boats in dry weather, and cars with a lot of rain. The core principle is: let goods wait for others, not let people wait for goods. Only in this way can we occupy the commanding heights and advantages in the market.

3, integrity in business, not profiteering.

According to Records of the Historian, Fan Li's thought of "changing with time, seeking advantages and avoiding disadvantages" is to implement the principles of "honesty" and "fairness" in China's traditional thought of doing business. Small profits but quick turnover, rather than profiteering, will become rich over time. Now many businessmen are adhering to this concept, and Li Ka-shing is a good example. In his office, there are two words that are honest.

4, adjust measures to local conditions, diversified economy.

Every industry in Fan Li's business empire carefully chooses the right place, gives full play to local advantages and seeks the best economic benefits. After leaving Yue State, he came to Qi State. The land of Qi is fertile, so it mainly develops agriculture. After arriving in Tao, he saw that the local climate was suitable for raising animals, so he taught local villagers to raise all kinds of livestock and advocated fish farming.

5, pay attention to quality, not luck.

Fan Li attaches great importance to the quality of his products. For products with poor quality, people will eat them instead of storing them as commodities, regardless of some economic losses caused by these aspects. In fact, many enterprises are also like this now, especially in the Internet era, which urges the whole society to talk about user experience and win or lose by product quality.

6. Work hard and get rich through labor

Fan Li doesn't want to work because he used to be a general of Yue State. On the contrary, he faced all this calmly, worked hard and got rich through labor. This is of great significance to our future generations. Imagine if we, as ordinary people, should work as hard as Fan Li to make a career.

7. Do your best to spread your wealth, be rich and do good deeds.

Fan Li was the earliest philanthropist in China. He gave money to the poor and his distant brother, which was highly praised by people. Now these entrepreneurs basically each have their own charitable foundation, which is used to pay attention to public welfare and give back to society.