What's the difference between direct selling and WeChat business?

Wechat business and direct selling are different in objects and sales methods.

1 refers to different objects.

Wechat business is a business based on the space of mobile internet, with social software as a tool, people-centered and social as a link. Direct selling means that manufacturers sell goods and services directly, and direct sellers bypass traditional wholesalers or retail channels and directly accept customers' orders.

2. Different sales methods

WeChat business model is WeChat business = consumer+disseminator+server+entrepreneur. The way of direct selling is direct selling in the form of producer culture. Direct selling in the form of dealer culture means making profits by consumption.

Extended data:

There are single-level and multi-level (MLM) direct sales.

1. MLM (multi level marketing) has a history of 50 years in the United States. And now it is the most advanced means of publicity and marketing. Multi-level direct selling companies, as of February 20 13, 33 direct selling companies in China have obtained licenses. At the same time, the performance of direct selling companies is also growing exponentially.

2.MLM is a way or means to encourage everyone to promote the parent company. MLM has expanded the parent company's ability to directly grasp customers, and no longer relies on agents and distributors at all levels. The company will have the energy to research and develop products, participate in market competition and reduce the cost of intermediate links, thus minimizing the threat of counterfeit goods hitting the market.

Baidu encyclopedia-direct-selling

Baidu Encyclopedia-WeChat business