The Brand Story of Puff Newspeak

Puff is a dessert that originated in Italy and was introduced to France in the16th century. After a long period of promotion, they occupy a large share of the dessert market and have now become the finale of many family dinners.

Traditional puffs are made by adding cream, chocolate and other auxiliary materials to soft cream dough. Romantic French even said: Because cream and cake entered the wedding hall, there was cream cake, while bread that deeply loves cream can only bury love in its heart and become puffs. When you bite it, you will fall in love with her deeply.

Compared with romantic France, in China, traditional puffing technology and products are mostly displayed as auxiliary items in baking shops for sale. Although the sales situation is optimistic, it still cannot break through the embarrassing situation and technical bottleneck of traditional production methods and single sales types, and the market prospect is seriously underestimated.

Qili Catering Company, through many years' investigation on the domestic market operation and consumption habits, has continuously explored the leading foreign puffs making technology. After repeated R&D and blending, it has successfully innovated dozens of unique puffs, and launched integrated packaged products, which quickly filled the gap in the domestic puffs brand market.

The successful launch of "Puff Newspeak" indicates that the era of creating wealth for a trendy dessert is about to be grandly opened.