Effective health communication skills do not include

Effective health communication skills do not include mass media.

Health communication is a branch of communication, which refers to the behavior of transforming medical research results into easy-to-understand health knowledge through various media, changing attitudes and behaviors, so as to reduce the incidence and mortality of diseases and effectively improve the quality of life and health of a community or country.

The research topics of health communication cover a wide range, including not only disease prevention dominated by AIDS prevention, but also drug abuse prevention, doctor-patient relationship research, family planning, early detection of cancer, smoking cessation and so on.

Mass media. Including TV, movies, radio, videos, slides, newspapers, magazines, billboards, slogans and so on. It is characterized by a large target population and simple and complete information. For example, health science knowledge, especially during the epidemic, propaganda about epidemic prevention, and many epidemic prevention movies, such as the most beautiful retrograde, and some heatstroke prevention videos during the mountain fire in Chongqing, and so on.

The influence of health communication on society;

1. Clarify public misunderstanding:

Affected by objective factors such as regional development, education level and professional direction, people's cognition of health knowledge often has a big deviation. Health communication spreads relevant health knowledge to the public through lectures, online rumors and public service advertisements, which can effectively correct public misconceptions.

2. Enhance people's health awareness:

Health communication has both short-term information transmission function and long-term consciousness cultivation function. Through daily public health publicity and health education, people's health awareness is subtly enhanced, so as to advocate people to pay attention to health problems and enjoy a healthy life.

3. Promote the popularization of relevant policies;

Health communication can bring the problems of some vulnerable groups into public view and arouse people's concern and care for this issue. For example, for the management and prevention of some chronic diseases, health communication can improve the public's awareness and prevention awareness of such diseases by publicizing relevant policies and advocating healthy lifestyles, and make positive contributions to building a healthy society.