How to design to make your kraft paper packaging bag taller?

Product packaging is the most beautiful salesman. From its true nature, packaging is a marketing object, and it is the last marketing information that your customers see before buying your products. Beautiful packaging will reduce customers' interest in buying. So how can you make your kraft paper packaging more attractive to customers?

First, cultural elements need to be integrated, so that products will have new payment methods, and popular things will eventually disappear like a flash in the pan. Only a rich civilization can stand the test of time and last forever. Incorporating civilized elements into environmental protection packaging can not only reveal the inherent essence of products, but also greatly improve the grade of products. Typical packaging can become a part of the product.

Second, any kind of packaging, consumers begin to see the pattern of color war, so kraft paper packaging is absolutely beautiful and harmonious in graphic design and color matching. Only the refreshing product packaging ability can attract consumers' attention. Then get to know the product and finally make a deal.

Third, the efficacy of packaging should be refurbished. The concept of packaging should not be limited to packaging products, especially environmental protection packaging, but also efforts should be made in product acceptance, takeover and recycling. In addition, we should consider protecting products, facilitating storage and transportation, attracting attention, being easy to take care of, and promoting product costs.

The fourth packaging idea is to show the crux information of the product simply and indirectly, so that customers can know the useful attributes of the product like the palm of their hands, which is helpful to dispel the doubts in consumers' hearts. This information can be expressed by pen and ink, pictures, colors, etc. In particular, it is necessary to reveal that the packaging information and the product information must be consistent.

Hello, I am a graphic designer who has been engaged in advertising for 20 years. Let me give you some advice on your problem.

First of all, kraft paper is made of softwood fibers by chemical methods, and then put into a beater for pulping, and then rubber compounds, dyes and so on are added. Finally, it is made into paper in a paper machine. Because this kind of paper is yellowish brown, tough and looks like cowhide, people call it kraft paper. It is often used to make paper bags, envelopes, exercise books, records, documents and sandpaper.

Kraft paper bag material is antique, simple, rich in cultural heritage, and high-grade paper is effective; Kraft paper is a common material, and Chinese design style is the main design suggestion. It is necessary to leave appropriate blanks. No matter from the layout or from the artistic point of view, the theme should be clear and concise, with outstanding personality, which will leave a brand impression and play a propaganda role.

Due to the need of function or design, the manufacturing process of portable paper bags is complicated, but the basic process can be summarized as follows:

1, laminated

It refers to a process of compounding bopp film on paper. At present, water-based film mulching is mainly used in China, which can not only strengthen the paper, but also increase the smoothness of the paper and make it waterproof.

Step 2 hit

It is a processing technology to decorate the surface of paper. The shape of printed matter is changed by concave-convex die under certain pressure, so that the surface of paper is artistically processed to increase the three-dimensional sense of paper.

3. Ultraviolet rays

Through the printing process of ultraviolet drying and fixed-line ink, the ink containing photosensitizer and UV curing lamp should cooperate with each other. At present, UV printing technology has covered offset printing, silk screen printing, inkjet printing, pad printing and other fields, and the effect is beautiful and generous. It is a common printing process.

4, bronzing

Hot stamping refers to anodized hot stamping foil, which transfers patterns or characters to the surface of hot stamping material by heating and pressing. Its advantages are clear, beautiful, colorful and wear-resistant. This printing process can highlight the theme and show the grade.

The above is a personal summary, I hope I can help you, thank you!

First of all, understand high-end, high-end, atmospheric and high-end.

Blank design and simple design will appear high-end. This is a great test of design skills, and at the same time, special processes such as special-shaped, hollow, concave-convex, hot stamping, silver stamping and UV can be used in the process.

To understand the concept that nothing is something, ethereal works will appear tall.