The Significance of Cultural Digitalization

The significance of cultural digitalization lies in the flexible promotion of social development.

Digitalization of cultural industry means that digital technology runs through all links of cultural industry chain, copyright value chain and innovation chain of science and technology. The integration of the three chains accelerates the circulation of cultural elements, the transformation of cultural scientific and technological achievements and the application of scenes. Its main characteristics are the whole industry, the whole process and holography. Digital technology has not only changed the product form and business model of traditional cultural formats such as news, publishing and cultural relics, but also promoted the transformation and upgrading of traditional cultural formats, and promoted the overtaking and in-depth development of new formats such as short video, live broadcast and online games.

Digital technology runs through the whole chain and process of creativity, production, communication and experience of cultural industry. In the creative link, digital technology promotes human-computer interaction design, lowering the threshold of creativity and design again and again. In the production process, AI's independent creation and AI-assisted generation have effectively improved the production efficiency of Wenchuang products. In the process of communication, personalized recommendation and intelligent distribution technology promote the accurate dissemination of cultural content.

The value of promoting the development of cultural digitalization

With the continuous development of the Internet, cultural digitalization relies on various cultural resources, and uses digital technology and information network platform to realize cultural dissemination and content upgrading. It is an innovative, experiential and interactive cultural service and * * * sharing mode. Cultural digitalization is inseparable from the support of industrial technologies and products such as the Internet, which is an important embodiment of advanced industrial culture.

In the process of coordinating epidemic prevention and control and economic and social development in COVID-19, digital cultural industries such as cloud museum and cloud cinema have sprung up, rising against the trend, showing strong growth potential. At present, the digital culture industry has become an effective way to meet people's needs for a better life and an important engine for economic structure transformation and upgrading. Promoting cultural digitalization and empowering the real economy will provide important kinetic energy for promoting high-quality development.