What is the significance of snowmelt as the mascot of the Winter Olympics?

It means * * * to participate, * * to work hard and * * * to share all Olympic concepts.

The design concept of snowmelt originates from the red lanterns decorated by every household during the Spring Festival, which embodies the traditional culture of China and represents harvest, celebration, warmth and light. The introduction of the "ice and snow" element not only reflects the anthropomorphic design, but also highlights the cuteness of the mascot. It also deeply integrates the festive atmosphere of the festival with the beautiful meaning of "auspicious snow and auspicious harvest", expressing that * * * participates together, * * works together, * *

Specific to various design elements, the wishful image at the top symbolizes good luck and happiness; The continuous patterns of the dove of peace and the Temple of Heaven symbolize peace and friendship, and highlight the characteristics of the venue. Decorative patterns take paper-cut art as the carrier, highlighting the roots of China traditional culture; Based on the characteristics that lanterns shine from mascots, they symbolize lighting up dreams, warming the world, representing friendship, courage and strength, and embody the fighting spirit mobilized by the Paralympic Games and the Paralympic Games concept that inspires the world.

usage scenario

As one of the identification symbols of the Beijing Paralympic Games, the mascot Xue Rongrong appears on posters and competition tickets, and the organizing committee also develops licensed products such as clothing, stationery, toy ornaments, bookmarks and pendants around its image. In addition, official partners, sponsors and some exclusive sponsors of the contest can widely use edelweiss in publicity and marketing activities.