Traditional Culture Encyclopedia - Traditional culture - What do you mean by online and offline?
What do you mean by online and offline?
2. Offline can be understood as a series of activities that really happen, face to face, people have physical dynamics, or things really exist. This situation can usually be called logoff. For example, social activities, offline store sales and so on are common.
Offline refers to a series of real activities, face to face, people through physical activities, or things that really exist physically. This situation can usually be called logoff. Offline has many different meanings in different scenes, which is difficult to interpret.
Extended data:
1, online and offline, literally means the top and bottom of the line. Because many people understand this "line" as a network, many people mistakenly think that online and offline activities refer to marketing activities carried out on the network and physical marketing activities other than virtual activities on the network. But the concept of online and offline is more than that. ?
2. Online and offline refers to advertising planning and product sales, but with the development of the Internet, especially the rapid development of e-commerce represented by Alibaba. Extends the concept of online and offline, in which online refers to various behaviors conducted on the Internet, such as online trading and online promotion. Offline mainly refers to various behaviors carried out by traditional trade. For example, offline transactions, offline promotion and so on.
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