The new technology clashed with the traditional industry.

The deep integration of new technologies and traditional industries has spawned a wave of new infrastructure and brought new opportunities for the development of the automobile industry.

"The new infrastructure will accelerate the process of innovation and upgrading in the transportation industry. The development and application of technologies such as 5G, cloud computing, AI and blockchain in the digital economy era will further accelerate the integrated development of the communication and transportation industries and bring about an intelligent upgrade of the transportation industry. " Zhong Xiangping, vice president of Tencent, said.

On May 22nd, the government work report mentioned a new term "two new and one heavy", which clearly pointed out that it is necessary to strengthen the construction of new infrastructure, develop a new generation of information networks, expand the application of 5G, build charging piles, promote new energy vehicles, stimulate new consumer demand, help industrial upgrading, and strengthen major projects such as transportation.

The strategic deployment of "two innovations and one highlight" will promote a new round of upgrading of the automobile industry from the adjustment of industrial structure.

At present, the state and local governments are constantly increasing the construction and investment of intelligent network connection, autonomous driving and automatic traffic scene demonstration zones, encouraging social enterprises to participate in them, and promoting the application and scene landing of intelligent transportation technology.

Zhong Xiangping said that under the historical opportunity of new infrastructure to accelerate the innovation and upgrading of the transportation industry, Tencent hopes to help car companies build their own digital moat.

Join the wave of new infrastructure

Travel is a typical scenario in which the industrial Internet promotes the digital transformation of traditional industries and the integration of old and new infrastructures.

Ma, Chairman and CEO of Tencent, compared the relationship between new infrastructure, data elements and industrial Internet to "road-oil-car", and the close integration of industrial Internet and new infrastructure is just like the "car-road coordination" necessary for smart transportation in the future.

At the recent online salon of "Industrial Internet and Urban Intelligent Transportation" jointly organized by CCTV and Tencent, Zhong Xiangping said that in the process of upgrading the intelligent transportation industry, Tencent is giving full play to its own technical and data advantages, and Tencent's future network laboratory and autonomous driving technical team are also conducting application research on 5G-V2X.

"With the accelerated construction of new infrastructure, the value of data production factors will continue to increase." Zhong Xiangping believes that in the 5G era, the mobile Internet extends from mobile phones to more terminals, and cars have also been upgraded from simple means of transportation to "digital nodes" in the travel industry chain.

China is the largest automobile consumption market in the world. As an Internet aborigine, the younger generation has become the main force of automobile consumption. A series of national policies have incorporated intelligent networked vehicles into the top-level development plan. Facing the historic opportunity of upgrading and development, major Internet companies began to seize the entrance of smart car traffic and expand the industrial boundary.

In 2065438+2008 10/2008, 165438+2008, Tencent released a smart travel strategy, integrating services such as car networking, maps, location services, Che Yun, autonomous driving, and boarding codes, and constantly increasing the synergy of ecological capabilities such as network security, AI, content services, and WeChat to provide services for the automobile industry.

Tencent hopes that by playing the key role of connectors, data can be circulated among all links in the intelligent transportation industry chain. And through the travel of "new infrastructure", it will help the digital transformation of the automobile industry and create new industrial value.

* * * Building an in-vehicle ecology

2020 has become a crucial year for the outbreak of 5G. According to Miao Wei, Minister of the Ministry of Industry and Information Technology, on May 25th, there are about 10000 new 5G base stations in China every week. In April, there were more than 7 million new 5G customers, and the total number of 5G customers nationwide exceeded 36 million. 5G is accelerating the digital upgrade of the automobile industry.

Zhong Xiangping said that the core of the digital upgrade of the automobile industry lies in the improvement of service capabilities. In order to break through in the fierce market competition, the competition is how to make automobile products bring better experience and establish closer brand emotional connection with users. Through digital tools, cars can better understand users, and the services on cars can better meet users' needs, establish brand differentiation, and form a digital moat for car companies.

At present, the car has become the next generation of intelligent mobile terminals, and it is changing from a means of transportation to a mobile living space.

As a veteran Internet player, Tencent has its own traffic and ecology, builds an in-vehicle service ecosystem with car companies and developers, continuously enriches in-vehicle service scenarios through WeChat in-vehicle version and in-vehicle mini-scenes, and explores new business models in travel scenarios with car companies and developers to create added value for cars.

Through co-construction with all parties in the industrial chain, Tencent has built an in-vehicle light application ecosystem. It is reported that Tencent Car Federation has developed a set of in-vehicle light application framework that is cross-OS, lightweight in the cloud, easy to develop and adapt-"Tencent Small Scene". For developers, Tencent provides a car scene portal and a developer service platform to support developers to access the small scene ecology and help build a business closed loop.

On the other hand, Tencent provides a service platform for car companies, supports car companies to flexibly build a small scene "ecological library" suitable for the characteristics of car brands, and also supports car companies to independently develop a "private domain" small scene ecology. In addition, Tencent and Changan Automobile jointly established Wu Tong Chelian, and launched Wu Tong Chelian TinvoOS automobile intelligent system with WeChat car version function.

Expand the circle of friends of car companies

With the development of intelligent networked cars, China's own brand cars have indeed made a lot of forward-looking layouts on the road of intelligence and digitalization.

From 20 17, Tencent and Guangzhou Automobile Group reached a strategic cooperation agreement. As a digital assistant, Tencent has provided full link support from vehicle to cloud for the intelligent transformation of products, digital transformation of enterprises and transformation of travel services of Guangzhou Automobile Group.

Up to now, Tencent has reached strategic cooperation with 29 domestic and foreign car companies such as Dongfeng, Great Wall, BMW and Honda, and landed on 7 platforms and 59 production models. At the same time, Tencent took advantage of Cohen Lab's technical advantages and established a safety joint laboratory with a number of car companies.

On May 16 this year, Honda China and Tencent signed a memorandum of strategic cooperation, and the two sides will integrate their respective technological advantages, * * * explore an in-vehicle ecological service system suitable for the China market, and help Honda develop its localization and digitalization strategy in China.

The core of the travel industry lies in the people-centered service transformation. Zhong Xiangping admits that Tencent hopes to provide four core competencies in this area to help car companies better serve users. Including the ability to know and understand users, the ability to talk and connect with users, the ability to connect with a wide range of ecological services, and the ability to run through the brand life cycle.

For example, combined with Tencent's auto cloud capabilities, we can understand users through big data, conduct more accurate user communication, and realize a user service experience of thousands of people.

"We hope to use the data processing capabilities of smart cars, smart roads and cloud brains to make data-driven intelligent transportation evolve and accelerate the digital upgrade of the entire industry." Zhong Xiangping bluntly said.

Tencent will also play a good role as an industrial Internet connector in the process of intelligent upgrading of the transportation system, form data circulation between the upstream and downstream links of the industrial chain, and fully tap the value of data.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.