How did the online bookstore develop? What are the advantages of online bookstores compared with ordinary bookstores?

Online bookstore is a new book retail channel that uses the Internet to realize book sales. It combines its own advantages and network advantages to become a more effective emerging consumption model.

First of all, great changes have taken place in the dissemination channels of books. From the traditional old bookstore to the new online bookstore, the communication channel becomes simple, practical and convenient. Due to the emergence of the Internet, some traditional channels of communication, such as book publishing and distribution, have been omitted. Consumers can easily locate their books after search engines, logistics will deliver books to consumers in the fastest time, and book operators will be more likely to control the production, distribution, circulation and sales of books.

Secondly, the consumption pattern of consumers has changed greatly. People are more likely to accept some convenient and quick things, and the network has met this new demand of people to a great extent. The popular online shopping is the embodiment of this change, especially for young people who are keen on fashion, which also provides the necessary conditions for the development of online bookstores. Online book marketing has changed the logistics, information flow and trading places in traditional marketing, reduced the transaction cost and improved the convenience of trading, which also indicates that the future development direction of marketing is different from the traditional linear circulation channel.