General e-commerce, what is the proportion of logistics cost to cost? Compared with the store rent in traditional industries, does e-commerce have advantages?

This depends on specific companies, such as Suning Gome, which used to have physical stores and logistics has been distributed in major cities. In the later stage, the cost of doing e-commerce for such enterprises is relatively lower, but at least 12%. For example, in JD.COM, the cost of e-commerce is much higher, at least 17%~ 18%, because we need to rebuild our own logistics.

E-commerce has its advantages, such as rent, but the cost of website maintenance and system construction is also quite large.