What are the ways to sell real estate properties

(1) Home buyer research. At present, the Shanghai area to buy a higher amount of real estate to foreigners, Europe and the United States,

Japanese people mostly rent. Shanghai's original housing rent was higher than that of Hong Kong and Taiwan because the supply of housing outstripped

demand. But now office buildings continue to adjust prices downward, the original 2 U.S. dollars / square meter this year may be as long as 1 U.S. dollar, if

rent is not reduced, the customer will rent another house. The reason for this is that there are more and more office buildings in Shanghai, especially before the end of this year

and the delivery rate is very high. The largest number of buyers are overseas Chinese, Hong Kong, Macao and Taiwan compatriots, and people from Southeast Asia. Chinese

people like to buy property, i.e. invest, and they believe that real estate will increase in value. For the nature of the customers, can also be in Shanghai through

media, newspapers, magazines for publicity, regional can be distributed DM (posters), this time the most likely to be sold is the

building or the community of the customers.

(2) Research on products. Products are storefronts, offices, houses, shopping malls, and factories. Storefront denominator city and sub

city, for example, a business person to take Yan'an East Road, a storefront rental business, after investigation here, fewer cars and more nearby

Operation of automotive parts professional dealerships, it is not appropriate to operate a hair salon, restaurant, and so in the whole road to send the DM, the customer quickly

present and have a tendency to compete, which is the mother style. Sub-type refers to the community, commercial type, what industry can do. In Shanghai, there are many

chain stores, fast food restaurants, and then 24-hour convenience stores, which will turn into a real city that never sleeps.

Shanghai's factory leasing is at a standstill due to the outward movement of factory buildings from the city.

(3) Market analysis. The market is divided into the big environment and small environment. Politics, economy, society, ordinances and related parties

Composed of the general environment, which will affect the mentality of home buyers. Political instability and economic downturn will affect the market and

the flow of money, which will hit home prices. The small environment refers to the environment, location, condition of the house, and nearby house price of each case, which can

equalize the market supply and demand of the product.

(4) Analysis of competitive products. The biggest enemy is in this building, this neighborhood.

2, make good pre-sale preparation of the home.

(1) fully understand the advantages and disadvantages of commissioning the sale of housing, the size of the environment and can persuade the customer, so that the customer moved

reason. There are a few reasons why the customer's heart is moved: the house meets the needs; the customer likes the house; the value is greater than the price

Position, that is, value for money. To address the shortcomings, you should formulate a "customer answer" to turn the shortcomings into advantages.

(2) Search for information on the advantages and disadvantages of housing, the market environment, the economic situation, and the political and legal situation, and look for ways to convince the customer and make a "customer answer". When a case is launched, it is often necessary to convene all personnel to do "object

circulation", generally every week or every two weeks to gather all sales staff, exchange the "object" in hand, "answer customer

questions "Manpower a copy, do the actual combat simulation exercises. When customers come to the door, everyone can answer the question.

Now some real estate companies have not yet done "on-site", in fact, this is very important. We tend to circulate DMs of objects in the community and the building in a community

to guide customers into the building. Especially in the same building, people

introduce customers to the door, the proportion of transactions in more than 50%, the same community customer turnover ratio of 30%, while the newspaper ads

turnover rate of 1.5%. Therefore, regional customers are the most important. Customers focus on the building, the community range,

which the higher the amount of advertising exposure, the more customers.

Before selling a home, compare the strengths and weaknesses of competing homes in the neighborhood, and respond immediately to questions from the customer, criticizing

the other side's weaknesses.

How to compare the pros and cons of a home? It is important to do a good job of (1) analyzing the condition of the house. A detailed list of address, name, phone number, type of house

, fee, number of square feet built, etc. will allow the salesperson to respond immediately to any customer. If the house

situation table is not done carefully and completely, there will be contradictions or deceptive factors. (2) Environmental analysis table. Public **** transportation

Transportation, public **** building, schools, food markets, etc., and "feng shui" features, this is more important. Shanghai real estate

Property sources are Hong Kong, Macao, Taiwan, overseas Chinese, Southeast Asia, they pay more attention to the "feng shui", such as wealth, on the room is

too high, whether the face of trees, poles, corners of the house, dead-end alleys, knives and walls, and so on.